Lead Analyst

4 days ago

London, United Kingdom Harnham Full time

**LEAD ANALYST**
**UP TO £70,000 + BONUS**
**LONDON**

Leading Retailer is looking for a Lead Analyst to join their team and continue to drive customer focused analytics to advance the business. This person will have experience in building churn, lifetime value, and segmentation models. Don't miss the chanceto join this thriving business and take a step up into a really exciting company.

**THE ROLE**:
The Lead Analyst will have the following responsibilities:

- Lead the creation and delivery of actionable insight into customer behaviour to teams across the business, in order to drive strategic and customer-led decisions
- Drive a framework and track metrics to understand customer behaviour and put a customer lens on business performance, providing insight into drivers of change, and recommendations to improve
- Build customer segmentations needed to understand customer base and improve marketing effectiveness
- Understand profitability for different customer cohorts to inform decisions on business initiatives
- Lead on the embedding of customer data and insight, including creation of a monthly performance overview to share key customer insights with the Board and wider teams
- Partner with Data Product and Platform teams to define data products needed by your team to enable insight
- Support the development of a Data function and community, across analytics, data science and data platform

**YOUR SKILLS AND EXPERIENCE**:
The Lead Analyst will have the following skills and experience:

- Extensive experience in customer analytics
- Strong commercial acumen and understanding of broader business principles, above all in Retail
- Excellent SQL skills
- Experience in statistical modelling, such as building customer segmentations and predictive models to forecast churn and future value
- Experience managing the end to end process of CRM campaigns (from customer selection/segmentation through to analysing customer behaviour during and post campaigns)
- Extensive understanding of the core KPIs for measuring success (uplift / incremental calculations, experience with designing, using & maintaining control groups)
- Experience with campaign automation and customer journeys
- Excellent analytical skills with the ability to draw concise insights from large and disparate data sets (including customer, digital, marketing & transactional)

**THE BENEFITS**:
The successful Lead Analyst will receive a salary of up to £70,000, a bonus, as well as a comprehensive benefits package.

**HOW TO APPLY**:

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