Senior CRM Executive
2 weeks ago
**Title**: Senior CRM Executive
**Location**: Manchester
**Sa**lary**:£30k
**We are looking for a Senior CRM Executive to join our growing team.**
Reports to the Director of Digital Marketing
We approach all recruitment with an open mind, we are happy to speak to people outside of this salary range and all offers made based on experience.
**Purpose of Role**
You will be a key member of the team working directly with the Senior Management Team, taking ownership of our Client's CRM, Custom Retention & Loyalty Activity to support online growth, customer insight, retention and rapid global expansion.
You will design, develop and execute customer retention/CRM/communication strategies, identify/segment users through our data platform/partners and lead the development of CRM/retention channels within your own team.
You will manage relationships with key partner contacts ensuring that strategies are aligned with overarching business objectives.
You will build up the CRM/Loyalty & retention team using your network and industry expertise to attract market-leading talent.
You will be involved in wider business conversations regarding any clients to ensure full visibility on overarching goals.
You will also be required to fully support the infrastructure and growth of our brands, where time allows, which supports the Growth Agency capability and delivery case studies.
**Relationships**
- Initiating relationships, with new and existing clients
- Nurturing network & partner relationships
- Negotiating commercial agreements with
- CRM/Customer data partners
- Maintaining communication through the lifecycle of the relationship
- Briefing the teams on client goals / CRM requirements of the brief
- Working with wider eComplete teams to ensure they are delivering campaigns to an appropriate quality and sharing learnings with the wider teams
- Setting of KPIs for the channel, specific partners or campaigns and monitoring performance against them
- Ensuring that all client work is continually reviewed in terms of delivery and profitability
- Managing/developing team members across partners and in-house
**Processes**
- Ownership of CRM strategy & activities across our brands
- CRM channel KPIs and goal setting Implementation /Development of automation strategies for our brands
- Challenging performance with clients and internal teams to ensure KPIs and targets are reached
- Hosting CRM / Retention strategy sessions with clients or internally
- Working closely with the senior management team to develop the core marketing strategy
- Optimising retention, loyalty and CRM activity to be more efficient over time
- Conducting research to define target audiences, developing communication strategies,
- Mentoring and developing the central & wider teams
- Good understanding of GDPR & data legislation
**Skillset**
- An expert in CRM / marketing / loyalty & retention programs
- Proven track record of managing global programmes
- Passionate about leveraging data to achieve business outcomes
- Strong communication and negotiation skills
- Self-starter and you love taking ownership of processes and projects
- Able to inspire, motivate and engage with people
- Strategy and planning, with the ability to demonstrate intelligent and outside the box approaches to previous client needs
- Highly organised, analytical, and comfortable presenting at all levels
- Ability to think both creatively and commercially Happy to work at both strategic and operational levels Interested in the world of start-ups and entrepreneurialism
**About Us**
eComplete is a multifaceted eCommerce Growth Agency and Private Equity Group; evolved to deliver eCommerce growth on a Global scale. We don't operate as a traditional agency, instead, we utilise our proprietary data platform, industry leading experience, and bespoke global infrastructure, to provide embedded insight and support across all functions. This enables us to deliver faster targeted growth at a reduced risk with improved financials for our eCommerce partners and clients.
**Benefits**
- Competitive holidays + an extra day for your birthday
- Enhanced Maternity & Paternity leave
- 5% employer Pension contribution vs 4% employee
- Access to office space in Stockport & LDN
- Free office parking
- Study support related to role
- Perkbox
- Employee discounts across our Brands
**Our Culture**
At eComplete Group, our focus is creating a culture that actively encourages our employees to voice and implement new initiatives and better ways of working, we respect our employees ideas, creativity and most importantly we value their time.
Our goal is to provide a working environment that protects and respects family life. We achieve this by giving our employees the flexibility to work from any location.
eComplete has every intention of sharing their success with their employees by giving back a percentage of our acquisitions, along with providing an enhanced benefits package.
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