Digital Analytics Lead

**Permanent**

**London / India**

Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

**The Role**

As a Digital Analytics Lead in the consumer and omnichannel travel industry, you will play a crucial role in driving data-driven decision making and customer insights across the organization. The following are the key responsibilities and requirements of this role;

The Digital Analytics Lead would use data and analytics tools to track and analyse customer behaviour at each stage of the funnel, including website behaviour, marketing campaign performance, and conversion rates. This information can be used to identify bottlenecks in the customer journey and to make data-driven decisions to optimize the customer experience and increase conversions. The Digital Analytics Lead would also collaborate with cross-functional

**_ Key responsibilities:_**
- Collect and analyze data from a variety of sources, including website analytics, customer surveys, and sales data, to gain a deep understanding of customer behaviour and product performance.
- Develop and maintain key performance metrics to measure the success of digital products
- Conduct customer research and analysis to inform product development and decision making.
- Collaborate with product, design, and engineering teams to ensure that data insights inform product design and development.
- Create dashboards, reports, and visualizations to communicate key insights and trends to stakeholders.
- Stay up-to-date with the latest trends and tools in digital analytics and recommend new technologies to enhance the team's capabilities.
- Collect, analyze and interpret large datasets from a variety of sources to gain a deep understanding of customer behaviour and the effectiveness of marketing and customer experience initiatives.
- Create dashboards, reports, and visualizations to communicate key insights and trends to stakeholders.
- Establish and maintain KPIs and performance metrics to measure the success of digital initiatives.
- Stay up-to-date with the latest trends and tools in digital analytics and recommend new technologies to enhance the team's capabilities.

**_Knowledge skills and experience:_**
- 5+ years of experience in digital analytics, with a strong background in data analysis, reporting and visualization.
- Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, and SQL.
- Strong experience with data visualization tools such as Tableau or PowerBI.
- Excellent written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner.
- Ability to work effectively with cross-functional teams, building strong relationships and collaborating to achieve common goals.
- Strong project management skills and the ability to lead and manage teams.
- Skills Needed - Google Analytics - Google Tag Manager - SQL - Good Stakeholder Management Skills
- Solid understanding of user interactions and pathway analysis; funnels, retention and return rates and optimisation of user journeys.
- Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as w