Data & Consumer Insight Analyst
19 hours ago
UK Greetings is well known in the industry for its leading, award winning product, differentiated Brands and bespoke private label lines. We are a diverse and multi-disciplined team that create, position and launch to market exciting, best-selling greetingcards for all life’s occasions.
An exciting position has become available in our Consumer Insight team and we are looking for a competent and driven Data & Insight Analyst who will support us to yield real insight into consumer behavior.
Key responsibilities of the role are:
- Supporting the Consumer & Channel Insight Manager in the running of bespoke research trackers and insight projects across both quantitative and qualitative methodologies.
- Working closely with external research agencies from conception through to the delivery of research findings to ensure accurate and relevant deliverables.
- Conducting in depth analysis and interrogation of data sets from various research projects and trackers.
- Communicating and interpreting insights based on research findings to key stakeholders in the business, participating in cross-functional teams representing the Consumer and Channel Insight department and supporting external customer presentations.
- Supporting the Consumer & Channel Insight Manager to analyse Sales and Market Data to provide an Industry overview, including looking at wider macro trends that will impact the Category.
- Continuous mining of data to support ad hoc requests, seasonal reports, product deep dives and consumer immersions, compiling research sources whilst making comparisons between findings and external reports finding the story behind the data.
This role involves interaction with Product Managers, Creative, Retailer Strategic Account Teams, as well as liaison with our counterparts at our parent company American Greetings.
We are looking for someone with experience in a Research Executive/Analyst role, having worked in an internal research department and/or research agency previously.You must be able to use Excel and Power point at an advanced level.
In return, we offer a competitive package and the chance to grow and learn in a bustling environment.
This role will be office based but with a flexible approach to working from home.
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