Head of Ecommerce

**Location**:
London, Greater London, United Kingdom

**Salary**:
£1.00 to £2.00 Per Annum

Monday, October 6, 2025
- Apply

Are you interested in this role?

**Location & Hours** - Based at our London offices 5 days per week, with core hours of 9-5 (40 hour working week). Flexibility required to travel across the UK and Ireland, depending on business needs.

**Purpose**: This is a pivotal leadership role within the Marketing team, responsible for driving revenue growth and brand visibility through all digital performance and conversion channels. The Head of E-Commerce and CRM will shape the overarching digital strategy across edyn's brand portfolio (Locke, Cove, and SACO), taking ownership of e-commerce performance, CRM, SEO/SEM, conversion rate optimisation, and content-led commerce strategies.

**Reporting to**: Head of Marketing

**DUTIES AND RESPONSIBILITIES**

**Strategic Ownership & Leadership**
- Develp and execute a commercially driven digital strategy to maximise direct bookings and reduce reliance on OTAs.
- Own and ptimise the full digital customer journey across website, search, CRM, and performance marketing channels.
- Lead the E-Cmmerce team, including CRM, digital content, and performance executives, fostering a high-performance, insights-led culture.
- Translate brand strytelling into digital campaigns that drive conversion while maintaining brand integrity.

**E-Commerce & Website Strategy**
- Oversee management f website content, UX enhancements, CRO testing, and merchandising strategies.
- Ensure the digital ecsystem delivers a premium, brand-right user experience across all devices and languages.
- Cllaborate with Product and Tech teams to deploy scalable web improvements and site developments.
- Anticipate and respnd to the evolving impact of AI-driven search experiences on user discovery, visibility, and SEO strategy.

**CRM & Customer Data Strategy**
- Lead the evlution of CRM as a core revenue and engagement driver.
- Oversee lifecycle marketing and database segmentatin to enable personalisation at scale.
- Ensure cmpliance with GDPR and best-in-class data hygiene and governance practices.

**Digital Performance Marketing**
- Direct agency and internal teams acrss all paid digital activity (search, social, programmatic, retargeting).
- Manage media budgets and perfrmance analytics with a focus on ROI and efficiency.
- Feed int always-on and campaign-based performance strategies in collaboration with the Brand team.

**Cross-Functional Collaboration**
- Wrk closely with Revenue, Tech, Brand, and Property teams to ensure alignment on business objectives.
- Represent digital perfrmance in senior-level meetings and strategic planning.

**THE IDEAL CANDIDATE WILL HAVE THE FOLLOWING SKILLS**:
**Core Skills**
- Prven leadership in digital marketing/e-commerce.
- Strng knowledge of the hospitality industry.
- Deep understanding f performance marketing, SEO, CRO, and UX best practices, including the shifting role of traditional search due to generative AI.
- Ability t translate brand strategy into conversion-optimised digital journeys.
- Highly analytical with the ability t derive insights from complex datasets.
- Strng people leadership and project management skills.
- Experience with Kentic or similar CMS platforms.
- Familiarity with GA4, CRM tols (e.g., Salesforce, HubSpot), and analytics dashboards.

**Experience**
- 7+ years in digital marketing/e-cmmerce roles, including at least 3 years in a senior leadership capacity.
- 3+ years in the hspitality industry.
- Previus team lead experience.
- Demnstrable success in delivering measurable growth and ROI in a digitally-led environment.