Associate Director of Marketing

Job Description:
Pattern is the premier partner for global ecommerce acceleration. Most recently valued at $2 billion, Pattern has been named one of the fastest-growing tech companies in North America by Deloitte and one of the best-led companies in America by Inc. More than 150 global brands like Nestle, Sylvania, Kong, Panasonic, Pandora, North Face and Sage rely on Pattern's global ecommerce acceleration platform to scale their business around the world. Pattern is ranked among the top five Amazon sellers globally and has more than 1,700 employees around the world.

We’re looking for an Associate Director of Marketing for EMEA who will report directly to Pattern’s Global VP of Marketing and Europe MD for the region. You will be responsible for leading the vision, expansion, and success of the Pattern brand internally and externally, and building demand and pipeline for Pattern’s products and services in Europe.

This position is responsible for a variety of functions including corporate communications and PR, content strategy, demand generation and digital marketing, and events, while partnering closely with HQ-based teams to maintain strategic alignment and share best practices across regions. A demonstrated track record of building and leading high-performing teams in a fast-paced startup environment, preferably within a B2B or ecommerce company, is highly desirable.

The role is based in our modern London office in the heart of Soho. It’s a collaborative environment where we work together to get the job done but make sure we have fun whilst we’re doing it.

Essential

**Responsibilities**:
- Lead the EMEA marketing team in delivering pipeline targets and supporting the enterprise sales team in accelerating pipeline through the funnel a- Localize the Pattern value proposition including elevator pitches, personas, content hierarchies, etc. as well as key marketing programs- Implement a data-driven approach to analysing, automating, and optimising a target list of strategic accounts that predictably drives high conversions and pipeline- Lead the strategy and ongoing measurement of full-funnel tracking and reporting for all funnel stages- Develop a vision and strategic marketing plan to accelerate Pattern revenue in region via target brands, partnerships, existing Pattern customers and key routes to market- Motivate, mentor, and develop the existing team and develop a long-term plan for team structure and growth- Create, communicate and implement a partner-first vision—ensuring that your strategy is communicated on a level that allows every employee to feel as if they are part of something bigger than themselves and that their role is strategically important to the organisation- Lead your team in annual and quarterly planning, keeping track of budget, and reporting on team performance, with a focus on ROI & revenue growth- Promote the company through social media and personal engagement with analysts, press and executives at major conferences continent wide- Direct the local marketing team in day-to-day activities, including organisational structure, professional development, motivation, performance evaluation, termination, compensation, etc.- Translate Pattern’s brand and market vision into a differentiated and compelling message for target audiences and enable outward-facing teams to articulate Pattern’s value proposition- Work closely with partners and the global sales teams to understand client needs and create go-to-market strategies, communication and collateral that reflects Pattern’s key differentiators- Exercise a data-centric approach to gathering customer/user insights and using data to improve future marketing campaigns and results- Drive PR and an engaging social presence to gain mindshare and tell the Pattern story through media coverage, speaking engagements, and online communities and social networks- Lead the creation of content, assets, and tools including sales presentations, ROI tools, white papers, blogs, videos, competitive briefs and other materials- Drive demand generation and account-based marketing efforts via digital advertising, webinars, social media, content marketing, and paid search advertising- Utilise strong business analytics and data to optimise performance and uncover new areas of growth for the organisation- Ensure accurate tracking of opportunity details and campaign performance in Salesforce and Marketo- Help plan and organise special events and sponsorships including summits, workshops, webinars, and trainings- Liaise with internal team members, advertising agencies, vendors and other Pattern departments (e.g. sales, operations, legal) as needed

Required Qualifications-
- 8+ years experience in building, managing and leading an organisation with a strong ability to recruit, retain, and motivate existing teams and future talent- Proven success leading the brand messaging & positioning of an e-commerce or technology products and services organisation- Demonstrated