Digital Marketing Manager

**Digital Marketing Manager**

**Exciting opportunity for a full time / permanent Marketing Manager**

**Mexborough, South Yorkshire**

**£30k + per annum depending upon experience**

**Fantastic career progression opportunities in a fast growing group of business and a chance to make your mark in the role**

**Would you like to be part of an exciting, online, market leading business?**

Our client is a fast growing, market leader for retail and wholesale primarily involved in the Home and Personal Care sector.Year on year, since inception in 2016,the business has produced double digit growth, looking to continue to grow organicallyand through acquisition where appropriate.

This is an exciting, multi-channel business with a continuing growth story and as such they are recruiting a Marketing Manager who understands the business objectives from a financial, salesand operational perspective, to help define the future marketingstrategy of the business.

**What we can offer you**
- A leadership opportunity with influence over marketing strategy, content and delivery
- A friendly and efficient working environment, reporting directly to the Managing Director
- Career development opportunities across a fast growing group and the ability to learn from the best in the business
- 20 holidays per year, plus bank holidays
- Parking on site and good transport links to the workplace
- Pension

**More about the role and what we need from you**

The main purpose of this role is to develop and implement multi-channel, segmented marketing campaign plans which support the delivery of the marketing and communications strategy.

Responsible for managing and coordinating all brand & marketing activities for the group, implementing, analysing and reporting on the marketing strategy and results to improve overall financial performance, this is a great opportunity for a proactive, dynamicmarketing expert looking for a challenging and rewarding career step.

The main duties of the role can be summarised as follows:

- Implement an integrated Marketing and Communication strategy for the Group.
- Co-ordinate all marketing and sales activities
- Adjust marketing strategy and campaigns based on results.
- Plan, manage and report on Marketing Budgets.
- Monitor and manage agency support for SEO, PPC and Social Media strategy to maximize ROI.
- Produce and review Weekly/Monthly Key KPI Reports to make strategic decisions to help improve ROAS on all organic performance and digital advertising spending.
- Create marketing and sales plans for new products.
- Plan and review all blog, project and social media content.
- Plan and review all video productions for media outlets including YouTube.
- Plan and review all photography for website and offline material.
- Improving user experience of the website to improve CVR, AOV and frequency of customer orders.
- Monitor website content issues and update where required.
- Manage website maintenance and new developments with Shop Creator
- Explore any offline marketing, advertising or promotional opportunities.
- Identify opportunities with both craft and, related businesses for joint mailing / other marketing campaigns.
- Monitor competitor marketing activities to ensure we can react to all threats or opportunities quickly and effectively.

**About you**:

- Extensive knowledge and experience of managing all digital marketing and social media platforms such as Google Analytics, Google Ads, Facebook, Instagram, and Tiktok etc.
- Experience with CRM software such as Orderwise
- Good understanding of SEO and PPC reporting through Google Analytics.
- Good analytical, organisational, planning, and coordination skills.
- Proactive approach in resolving problems and issues.
- Good communicator, proactive and driven.
- Works well within a strong team dynamic, as well as individually.
- Highly organised and able to prioritise to best achieve maximum results from available resources.
- Proven track record within a fast moving marketing environment.

If you’d like to work in an exciting, thriving, well established business and have a demonstrable track record in digital marketing, then we’d love to hear from you.