Bid Marketing

**BID Marketing and Communications Officer**

**Advert**

As a BID Marketing and Communications Officer, you will be responsible for all aspects of
Barrow BIDs marketing and communication strategy, including levy payer engagement. The role is ideal for a dynamic, nimble individual who is a strategic thinker but can react to day to day operational needs. A varied and interesting role with the delivery of our business plan at the core of all activity.

Barrow BID was set up in September 2016 to promote and regenerate Barrow’s Town

The main aims of Barrow BID for their second term are the 4Bs
- Create a **Busier **Barrow
- Create a **Brighter **Barrow
- Create a **Better **Barrow
- Help businesses to **Bounce Back **following the COVID pandemic

The scheme is funded by local town centre businesses who MUST pay an additional levy based on the rateable value (RV) of their premises. The rateable value is set at 1st
September each year and the levy is fixed at 1.5% of the RV of premises within the BID area.
- Barrow BID is committed to protecting people’s privacy and complying with the General Data_
- Protection Regulation, GDPR (Regulation EU 2016/679)._

**Post Title **BID Marketing and Communications Officer

**Contracted **16-20 Hours (Part Time) depending upon experience - additional hours may be required to support
**Hours **specific projects as to be agreed by the BID Board.

**Salary **£10.00 p/h

**Responsible **BID Project Manager (Line Manager) and BID Board of Directors
**To**

**Contract Type **Permanent

**Probation **3 Months
**Period**

**Main Purpose of Job**
- To lead and manage the marketing and communication aspects of BID projects, contracts and initiatives.
- Provide support to the BID Board of Directors.
- Regular engagement with the Local Authorities and other Stakeholder groups.
- Regular liaison with Town Centre businesses
- Manage all BID social media, written media and advertising across multiple formats/media

**Key Responsibilities**
- Forming strong and trusting relationships with levy paying businesses.
- Manage the BID budget in line with financial control procedures to ensure that BID activities are developed within the agreed budget and monitor expenditure.
- Work with the BID Board and BID Project Manager to create, develop and implement a marketing and communication strategy.
- Undertake market research as required.
- Develop engaging, creative, innovative content for regularly scheduled posts, which increase audiences and promote the BID brand and messages
- Analyse and provide reports on all media presences
- Engage with BID levy-payers to encourage participation, promotion of their own businesses and awareness of the BID’s goals
- Manage the BID website in terms of content to ensure a dynamic and fast-moving site and optimising content
- Undertake all design artwork for the BID
- Undertake both operational and strategic projects to sustain the success of the

Business Improvement District in line with Barrow BID’s Business Plan.
- Coordinate and manage marketing, promotional and associated events to ensure that the town centre is promoted appropriately.
- To work in partnership to develop and help implement any projects and activities relating to the town centre as agreed with the appropriate public agencies and react as appropriate to issues that may affect local businesses and the town centre.
- Organise/coordinate some BID promotions and events
- Attend Board Meetings as and when required
- Take on additional tasks as directed by the BID Project Manager and BID Board

**Keys Skills and Qualification Requirements**
- An excellent knowledge of the local area (Barrow Town Centre and the wider

Furness area) with a “Can Do” positive attitude towards town centre regeneration.
- Your conduct, appearance, professional approach, and integrity will be of the highest standard
- You should be a strong communicator, listener and highly motivated to succeed
- Be organised, with good time management.
- Experience of working with a welcome and/or customer experience delivery team
- Good IT knowledge with an understanding of CRMs or databases
- Proficiency with Microsoft Office (Word, Excel, Outlook and Powerpoint) and/or

Google Workspace, along with social media platforms.
- Be able to demonstrate an excellent understanding of marketing and social media principles
- Maintaining the confidentiality of privileged information.
- Ability to multitask and prioritise in a dynamic work environment.
- Strong attention to detail and ability to work as a team member with mínimal supervision.
- Establishing and maintaining effective relationships with key stakeholders, Board

Members, local authorities and key businesses within the BID area.
- High level of interpersonal and communication skills
- Ability to communicate both orally and in writing to a wide range of audiences

(including ability to write clear and concise reports and presentations)
- An ability to prioritise and rem