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New Media Operations Specialist

2 weeks ago

London, United Kingdom Luminarytech Ltd. Full time

新媒体运营 -游戏方向

【职位概述】

我们正在招聘一名新媒体运营（游戏方向），此人将负责公司游戏类短视频账号及多平台新媒体矩阵的整体运营管理，涵盖内容策划、平台账号搭建及推广策略执行，提升用户增长和市场占有率。通过数据分析优化内容及推广效果，持续提高用户留存率及付费转化率，打造爆款内容，增强用户互动与品牌影响力。同时，与市场、产品及研发团队紧密协作，确保运营目标的高效达成。

【岗位职责】

1、负责抖音等平台短视频账号运营，包括账号初期规划、建号养号、选题定位、文案脚本撰写、视频分发、粉丝运营、活动策略和推广等

2、与市场团队及素材合作，不断扩大获客规模和市场占有率，优化获客业务中的数据表现

3、协调产品、运营和研发团队，不断优化提升获客效率和用户留存付费转化效率，以提升整体项目数据表现

4、把握新媒体视频平台热点话题，根据游戏特色进行创作，引导产生优质内容提高粉丝的关注度和粘度

5、对优质爆款内容进行定期复盘，对内容提出调优方案

【任职要求】

1、3年以上自媒体运营经验，文学编辑相关学历优先，有成熟的运营案例优先；

2、能够独立运营微信公众号及微博、‌抖音、‌快手等自媒体，对facebook，X、telegram、discord等自媒体很熟悉，对FB、谷歌等平台广告投放熟悉。‌

3、能够独立策划新媒体运营方案，‌并执行各类新媒体活动。‌

4、负责相关新媒体平台日常内容撰写、‌策划、‌发布、‌更新、‌维护和管理，开发、‌建立、‌维护多种社会化媒体渠道。‌

5、对账号数据统计分析，‌提供有效的运营投放，‌提高粉丝粘性，‌维护粉丝活跃。‌

6、负责公司自媒体矩阵的日常维护，‌制定公司自媒体引流方案，‌分析并跟踪自媒体矩阵的推广内容效果评估，‌挖掘和分析用户的使用习惯。‌

7、对手游上架流程熟悉，对安卓和苹果后台操作熟练

【薪资与福利】

薪资：

基础薪资：£25,000-£32,000/年

绩效奖金：根据团队表现与个人贡献，每个季度有发奖金机会

福利：

个人补贴：£15/天（限办公室工作日）

年假：23 天

**New Media Operations Specialist - Gaming Focus**

**【Job Overview】**
We are looking for a **New Media Operations Specialist (Gaming Focus)** to oversee the overall management of our gaming-related short video accounts and multi-platform new media presence. This role includes content planning, platform account setup, and promotional strategy execution to boost user growth and market share. By analyzing data, you will optimize content and campaign performance, continuously improving user retention and conversion rates. You will create viral content, enhance user engagement, and strengthen brand influence. Close collaboration with the marketing, product, and development teams will be essential to achieving operational goals efficiently.

**【Job Responsibilities】**
- Manage short video accounts on platforms such as TikTok, including initial planning, account setup and maintenance, topic selection, scriptwriting, video distribution, fan engagement, activity strategy, and promotion.
- Work closely with the marketing team and content partners to expand the customer acquisition scale, increase market share, and improve business data performance.
- Collaborate with product, operations, and development teams to optimize acquisition efficiency, user retention, and paid conversion rates, improving overall project performance.
- Stay updated on trending topics on new media platforms and create content that aligns with the game’s characteristics, driving high-quality content that increases fan engagement and loyalty.
- Regularly review and analyze viral content, proposing optimization strategies for continuous improvement.

**【Job Requirements】**
- At least 3 years of experience in new media operations; a degree in literature or related fields is preferred. Proven successful operation cases are a plus.
- Ability to independently operate social media platforms such as WeChat Official Accounts, Weibo, TikTok, and Kuaishou. Familiarity with international platforms like Facebook, X (formerly Twitter), Telegram, and Discord, as well as experience with Facebook and Google Ads.
- Ability to independently plan and execute new media strategies and activities.
- Responsible for daily content writing, planning, publishing, updating, maintenance, and management of new media platforms; able to develop, establish, and maintain various social media channels.
- Proficient in data analysis of account performance, providing effective operational suggestions to improve user engagement and maintain fan activity.
- Manage the daily maintenance of the company’s multi-platform media matrix, develop user acquisition strategies, and track and analyze the performance of promotional content to refine operations based on user habits and behaviors.
- Familiarity with mobile game publishing processes and proficient in backend operations for Android and Apple platforms.

**【Salary & Benefits】**
- **Salary**: £25,000-£32,000/year
- **Performance Bonus**: Quarterly bonuses based on team performance and individual contributions

**Benefits**:

- **Daily Allowance**: £15/day (office workdays only)
- **Annual Leave**: 23 days

Pay: £25,000.00-£32,000.00 per year

Additional pay:

- Bonus scheme
- Performance bonus
- Quarterly bonus

**Benefits**:

- Casual dress

Schedule:

- Monday to Friday

Ability to commute/relocate:

- London EC3A: reliably commute or plan to relocate before starting work (preferred)

**Language**:

- Chinese (preferred)
- English (preferred)

Work authorisation:

- United Kingdom (preferred)

**Location**:

- London EC3A (preferred)

Work Location: In person