Propositions Manager

16 hours ago

Birmingham, United Kingdom Michael Sharma Group Ltd Full time

**Proposition development**:

- Utilise market and customer insights to drive new proposition development
- Keep informed on customer and market needs/trends to ensure developments are market appropriate and meet the needs of the customer
- Incorporate segmentation into proposition development ensuring each segment has its own proposition
- Establish a way to support MM and C&S product development, ensuring priority is given to the right proposition development based on commercial risk / rewards
- Ensure propositions are based on a solid understanding of customer needs

**Customer value propositions**:

- Agree a scalable set of processes, templates and tools for proposition development - translate concepts into clear, targeted and compelling customer propositions supported by sound commercials
- Where relevant recommend pricing levels, naming/renaming and marketing material to support and fit with other product families
- Engage with wider marketing team

**Insight based approach**:

- Interpreting customer insight and market intelligence alongside working with both external suppliers and internal teams to design and build propositions to deliver to prospects and customers
- Facilitate processes for market and customer feedback of projects, ensuring that we learn quickly
- Advocate a ‘research first’ approach to product/proposition development

**Product/proposition launches**:

- Responsible for all new product and proposition launches
- Responsible for all launch collateral, both online and offline (videos, literature)
- Engagement with Sales and other key stakeholders to ensure propositions are embedded

**Proposition portfolio management**:

- Evaluating all new proposition opportunities and defining the current proposition portfolio to improve sales and retention
- Optimisation of the proposition portfolio, development, evaluation and implementation of initiatives to improve overall business performance
- Work closely with the product, pricing and commercial team to optimise product profitability
- Act as the internal focal point for information about propositions
- Ensure all product/propositions are maintained and kept up-to-date

**Annual propositions plan**:

- Create and maintain an annual proposition plan to look at new and existing products.
- Support Product Management in planning and evaluating products
- Effective management of proposition budget to achieve maximum ROI
- Robust reporting to ensure all proposition activity is accurately measured

**Agency services**:

- Brief multiple agencies and select appropriate resource to achieve agreed objectives

**Essential**
- Experience of product or proposition management in a previous role
- Strong organisational skills
- Strong project management skills
- Creative thinker
- Excellent communication skills; written, verbal, presentation
- Excellent interpersonal skills, influencing skills and persuasiveness
- Stakeholder management
- Driven; self-starter, self-motivator, determination to succeed
- Budget management
- Reporting

**Desirable**
- Commercial accumen
- Numeric and analytical skills
- Interpretation of complex data
- Problem solving
- Experience of working in a dynamic and fast-paced environment
- Attention to detail
- Digital product/proposition execution
- Planning
- Experience of product or proposition management in a previous role
- Excellent communication skills; written, verbal, presentation
- Strong project management skills
- Excellent stakeholder management, interpersonal and influencing skills
- Budget management and Reporting

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