Digital and Social Marketing Lead

Founded in 1997, we’ve spent the last 25 years building a reputation for excellence in delivery as one of the UK’s leading workplace consultancy and fit-out companies. Our clients come in all sizes from a broad range of sectors. Together, we push the boundaries of space and experience.

We're a vibrant and creative team dedicated to unlocking workplace potential. We do what we do because we love what we do. And we have fun along the way.

**About the Role**

As an integral member of the marketing communications team, you will be responsible for shaping our digital marketing, overseeing the development, maintenance and delivery of digital channel activity across our divisional business brands. You will be required to work on organic and paid strategies, be an expert in digital and social media best practice, channel growth and performance.

You will be part of a small marketing team, working together to champion digital channels, developing engaging, creative and innovative platform specific content that engages our audiences to promote brand division messaging and campaigns.

**Responsibilities**
- Managing group websites, including maintenance, content management and functionality.
- Work closely with the Head of Marketing and business division leads to develop organic and paid digital and social media strategies inline with business objectives.
- Monitor and analyse digital and social media performance using relevant tools and metrics to generate regular reports on key performance indicators (KPIs). Provide insights for optimising and strategic recommendations for continuous improvement.
- Manage the internal communication platform ‘The Hub’, supporting content upload, design and analytics.
- Support to all users to ensure they are fully trained on digital platforms as required.
- Identify opportunities for digital community growth and engagement, as part of our internal communications strategy.
- Support the delivery of online events, including forums, webinars and exhibitions.
- Support business-wide digital initiatives.
- Build and manage positive relationships with group-wide employee body, key stakeholders and delivery partners.
- Support the development of the Marketing Executive and Marketing Coordinator roles through your expertise, insight and ongoing support, enabling the learning and development of their own social media and digital skills and knowledge.
- Stay informed about the latest trends, tools, and best practices in digital and social media marketing.

**About You**

As the Digital & Social Marketing Lead, you'll drive the strategic planning, development, and delivery of all digital marketing initiatives.

**Skills and Qualifications**
- Minimum 3 years practical experience in similar role.
- In-depth knowledge of social media platforms (LinkedIn and Instagram), their specific requirements and ad-buying to plan and implement campaigns
- Analytical mindset with the ability to interpret data and extract actionable insights
- Creative thinking and a passion for staying at the forefront of digital marketing trends
- Copywriting skills, with a good eye for detail and experience in proofreading digital content
- Ability to work as part of a small team and manage multiple projects
- Excellent communication and collaboration skills
- Experience working with multiple brands
- Proactive and organised
- Ability to inspire confidence and trust among customers and stakeholders

**Salary**: £33,000.00-£35,000.00 per year

**Benefits**:

- Cycle to work scheme
- Employee discount
- Health & wellbeing programme
- Life insurance
- Private medical insurance
- Referral programme
- Sick pay

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Aberdeen