Campaign Activation Manager Sdr

2 weeks ago

StainesuponThames, United Kingdom Matchking Full time

Working closely with regional SDR leaders, sales managers & marketing teams, this is a hands-on role that’s pivotal to ensure effective activation of the right SDR campaigns to support sales growth targets.. This role is about creating an SDR Campaign ActivationPlan to deliver momentum through co-ordination of message and accurate data targeting for SDR teams.

**RESPONSIBILITIES**:

- Work with SDR leaders to deliver cost-effective and scalable activation of campaigns that delivers top of funnel demand for SDR follow-up
- In partnership with SDR and sales management, build appropriate data segments and persona targets to campaign to m onitor and optimise full lead flow lifecycle - from creation and routing to nurturing and conversion
- Creation and ownership of the SDR Campaign Activation Plan and the playbook for success
- Develop EMEA SDR dashboards and analysis and provide insight-driven suggestions for campaign improvements

**BACKGROUND**:

- In-depth knowledge of telemarketing practices and a clear understanding of intent to revenue cycle, an advantage
- Requires logic and reasoning to identify strong opportunities in the win/loss and market data available and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
- Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes
- Proven track record of managing multiple projects on tight deadlines and driving meaningful results

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