Digital Marketing Executive

3 days ago

Liverpool, United Kingdom G2 Legal Limited Full time

Due to continued expansion an exciting role has arisen for an experienced Digital Marketing Executive to join an award winning law firm based in Liverpool City Centre.The firm have a fantastic reputation within the industry, you will be joining the firmsUK marketing team which exists to drive profitable revenue growth, strengthen strategic relationships, and protect and promote the reputation of the firm through the delivery of 'best in class' analysis, advice and execution.
You will be working as part of a friendly team reporting directly to the International Digital Marketing Manager, you will be creative and highly motivated delivering a broad range of campaigns and digital marketing activities.
This role would suit a social media specialist able to take the lead on our social media presence with experience of working on paid social media campaigns including LinkedIn and Facebook/Instagram.
The firm offer competitive salary bandings, excellent benefits package and hybrid working.
Duties include
- Co-design (with the international digital manager) and implement social media strategies to support business and campaign objectives.
- Build and manage the relevant communities across key channels,
- Communicating with followers, responding to queries in a timely manner and monitoring comments.
- Generate, edit, publish and share engaging content daily ( eg text, photos, videos and news), ensuring consistency with brand guidelines and writing style.
- Monitor SEO and web traffic metrics.
- Deploy suitable social listening and engagement tools that will help refine the social media strategy and use the results to feed content plans with topic ideas.
- Brief in design for use across social media accounts.
- Suggest and implement features to develop brand awareness and engagement eg promotions and competitions.
- Set specific objectives and report on analytics and engagement on a monthly basis
- Perform research on current benchmark trends and audience preferences, as well as competitor and brand sentiment analysis.

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