Membership Sales Advisor

**Job Summary**

The Membership Sales Adviser is responsible for proactively selling golf & leisure memberships for Dalmahoy Hotel & Country Club, through inbound and outbound call activity. Providing an effective and efficient response to all enquiries, having the ability to understand and ensure that client requirements are met using flexibility. Accountable for lead generation and taking the enquiry through to conversion within the agreed guidelines and ability to close the sale. Maintaining relationships and ensuring strong membership retention by delivering excellent customer service and exceeding expectations.

**Essential Functions**:
**Proactively record and track enquiries.**
- Record and update all membership enquiries using the enquiry script.
- Ensure detailed accurate and relevant information recorded on the enquiry forms including full completion of the enquiry needs analysis.
- Complete daily membership KPI report for discussion with DOGL.
- Deliver all aspects of the company sales and mystery auditing procedure.

**Sell the Club effectively over the phone.**
- Handle incoming enquiries professionally and skilfully.
- Selectively cold call prospects in order to generate interest.
- Ensure telesales activity is sufficient to generate target numbers of members.
- Exude enthusiasm, professionalism and genuine interest when conducting any phone call.
- Foster links with local Companies to optimise corporate memberships.

**Conduct face to face tours.**
- Book tours as a priority when handling any phone call.
- Ensure strong ‘a waterproofing’ process on appointments.
- Tours to be handled by membership team if available, if not available then leisure team.
- Structure your tours in agreed format to maximise chances of a sale.
- Be sensitive to the needs of existing users when conducting tours.
- Be assertive (but not pushy) when trying to close the sale, aiming for at least 70% conversion
- Portray enthusiasm, professionalism and genuine interest in all customer interactions.
- Ensure that all clients (prospect members, members and customers) are dealt with highest level of customer service and in line with company brand standards.
- To communicate effectively with any existing members queries and resolve these issues effectively and efficiently.

**Team Work**
- Respond quickly and efficiently to requests from DOGL, and contribute to marketing and sales initiatives.
- Foster good working relationships with the staff team so your combined efforts will produce the desired results.
- Respond to any training requirements quickly, and take on board feedback, aiming to improve performance where possible.
- Respond quickly to DOGL requests for data, and be proactive in seeking solutions.
- Represent the club and hotel in a positive light at all times on and off duty.
- Undertake non-core activities if required to ensure a cohesive and effective operation.
- Develop the sales capability of the team to ensure that the club has a positive proactive sales culture.

**Targets & Sales Planning**
- Monthly sales targets
- Achieve the company mystery sales audit score of 80%
- Produce a proactive sales activity plan on a monthly basis to maximise sales performance.

**Membership Retention**
- Support the DOGL in driving membership retention by implementing a quarterly retention social calendar to encourage active membership engagement.

**Back of House Tasks**:

- Demonstrate knowledge of job-relevant issues, products, systems, and processes.
- Develop a good working knowledge of all relevant systems and procedures.
- Processing payments
- Data protection
- Process monthly direct debit runs through systems and procedures

**Supervision, Training and Development**:

- Full training
- Personal development

**Personality**:

- Friendly, professional and welcoming.
- Excellent verbal / telephone / written communication skills.
- Good attention to detail with a methodical approach to tasks.
- Highly organised and motivated.

**Work Environment**:
**Preferred Education and Experience**:

- Excellent telephone manner
- Must possess exceptional verbal and written communication skills
- Numerate
- Must have the ability to meet deadlines for reports
- Computer literate
- A knowledge of golf or sport orientated membership sales background is preferred but not essential
- Proficient in Microsoft office

**Other Duties**

This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time, with or without notice, at the reasonable request of management.

**Salary**: £21,216.00 per year

Additional pay:

- Commission pay
- Yearly bonus

**Benefits**:

- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Gym membership
- Life insurance
- On-site parking
- Referral programme
- Store discounts
- Wel