Market Insight Researcher

About the Role
The Market Insight Department works at the core of the Student Recruitment and Marketing Directorate, conducting research and analysis to support central marketing functions as well as delivering insight solutions to stakeholders throughout Luminate Education Group.

We conduct a huge range of activities, from large market research studies to support new courses and provisions, to analysing web and advertising activity to make sure we’re really connecting with our audiences. We pride ourselves on providing integrated insight, synthesising qualitative and quantitative information from a range of sources (be that government data sets, Google Analytics, or a focus group we conducted) that gets to the core of a problem and reveals opportunities that otherwise would have been missed.

We use a range of technology from Google Analytics and Business Intelligence software (such as Power BI) to more traditional market research techniques such as surveys and focus groups.

What You Will Do
You will be doing the work to pull out all those insights from research. That may be conducting and analysing split tests on Meta Ads to explore what kinds of advert best connects with an audience, or exploring admissions data to expose new opportunities to improve the customer journey.

Regardless of what project you’re working on you’ll receive regular training and support on digital and data analytics software, as well as market research techniques, which will prepare you to get stuck into a project.

You will work with stakeholders from across Luminate Education Group, from college principles and heads of departments to internal teams such as the digital marketing team or our creative team

Some typical work you might do is:

- Analysing digital marketing and web data to understand the success of campaigns and find learnings for future campaigns, using tools such as Power BI, Google Analytics, Facebook Ads, Google Ads, Google Sheets, Google Big Query, etc.
- Conduct focus groups and design surveys to understand how our many audiences think and how we can align with their needs
- Analyse the admissions journey to find opportunities to improve conversion rates and make the customer experience as positive as possible, often using Tableau to conduct the analysis
- . and a whole lot more

About You

Able to approach a piece of work from many different angles, you’ll think strategically to find the best approach, taking into account the impact of the work and what the client’s true requirements are.

Most importantly, you will be a curious person who is as comfortable tackling a complex problem as you are planning a large project. Not put off by having to learn new technologies or employ unfamiliar methods, you’ll remain focussed on the solution, able to utilise the skills of and work with a range of different teams and colleagues to deliver the best possible result.

**Please refer the person specification within the job description for more details and ensure you include in your supporting statement how you meet the criteria.**

About Us
Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

**SAFEGUARDING**

**EQUALITY, DIVERSITY AND INCLUSION**

**RECRUITMENT AGENCIES**

We kindly request that recruitment agencies do not forward any unsolicited CVs in relation to any of our advertised roles or speculatively. If we require support with any of our vacancies we will get in touch with agencies directly.

**Benefits**:
There are plenty of benefits available to our staff members, here are just a few:

- **Generous Annual leave entitlement**:

- If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff).
- Support Staff 39 days
- Academic 44 days
- Senior Management 44 days
- **Excellent Pension schemes**
- Teachers’ Pension Scheme
- Local Government Pension Scheme
- **Memberships and discounts -