Slots Commercial Manager

4 days ago

Gibraltar, United Kingdom The Rank Group Full time

**Company Description**

The Rank Group is growing rapidly within both our Venues and Digital businesses. If you’re not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino.

The position advertised sits in Rank Interactive, a leading international digital gaming company, underpinned by superior talent and technology.

We bring people and entertainment together, delivering stimulating and entertaining experiences through diverse digital channels from our offices in Gibraltar, London, Maidenhead, Mauritius, Sheffield, South Africa and Israel. With a team of over 600 worldwidewe empower our colleagues to work at the peak of their strengths and passions by providing innovative and collaborative working environments that attract, retain and engages high performing talent.

Overall responsibility for the Slot business and performance within the online Casino. Product and proposition development, daily operations and strong collaboration across multiple functions within the Rank business.
- Constant tracking of commercial activities and support in the planning for engagement, conversion and reactivation activities
- Be on top of the communication and promotional roadmap to provide solutions or identify problems and help deliver first in class proposition
- Work closely with the Campaign, Gaming and Retail teams, to optimise the ongoing strategy and ensure all KPI targets are met
- Weekly distribution of information to internal stakeholders about previous activity as well as upcoming game releases in order to identify opportunities for product x-sell and up-sell
- Break down customer playing behaviours, and optimise journeys for different lifecycles and recommend suggestions for personalisation and communication
- Maintain awareness of the competitive landscape as well as keeping an eye for upcoming opportunities for network promotions and new gaming titles and providers
- Keep track of game performance and influence decisions on lobby positioning by considering activity KPIs and target audience groups
- Stay up to date with latest regulations and assist with the company’s responsibilities under safer gambling and ensuring best practice.
- Initiate discussions for gamification and reward schemes to be used for future product development

**Qualifications**
- Previous Casino Operations, Analyst, Marketing, and/or Casino supplier management is required. Experience in driving gaming revenues in the Casino space is a definite advantage
- Avid inclination to Slots games and understanding what stimulates a Casino customer is a must
- Great people management skills with the ability to influence others and form strong relationships
- Able to accept support or insight from others while still being hands-on.
- Strong knowledge and understanding of CRM, CLV, customer lifecycles, data analysis, user journeys and a finely polished E-commerce product strategy that drives business growth

**Additional Information**

Join a growing commercial team that focuses on delivering key financial targets and comes up with the customer proposition and the innovative reasons for customers to use Rank Interactive brands. Work within the wider Rank Interactive team to ensure thatmulti-product play is at the heart of decision-making.

We are dedicated to not only finding the best people to work for us but once you are here we want to make sure you stay and develop with the business.

To find out more information, follow us over on LinkedIn

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