Senior Search Strategist

2 days ago

Ipswich, United Kingdom Crafted Full time

If that’s you, we want to hear from you

**Why Crafted?**

Our team is made up of a mix of talented, creative, friendly, and supportive people who have a wealth of experience. We collaboratively share and learn from each other to produce high quality campaigns for our clients.

We are located in Ipswich, a short walk from the station and easily commutable from the surrounding area and beyond, including Cambridge and London. Our office has the perfect working, meeting, and recreation space. We operate a hybrid working approach and flexibility over start and finish times, where you can work most of the time from the office, from home or a combination of the two.

Our culture is a big part of who we are at Crafted, our Gold Investors in People Award recognises our investment in our most valuable commodity, our people.

We offer great benefits too, such as free gym membership, private medical insurance, 10% total pension contributions, Employee assistance program with perks platform, and support with training and professional development.

**The role.**

In this role you’ll be responsible for devising and driving search engine optimisation strategy, tactics, and overall success for our some of our largest client campaigns. You will be responsible for directing day-to-day execution and maintenance of SEO strategies. Which includes, keyword research, on-page optimisations, identification of off-site opportunities, performance analysis.

You will work closely with our Technical SEO team to identify areas of technical improvement, our Client Services team to build and strengthen client relationships and our advertising team to deliver cohesive, search marketing strategies for our clients.

**What we look for in a Search Strategist**

This is a senior position within the team, you’ll be experienced in SEO analysis, with a passion for SEO and digital marketing. It is important that you are an effective communicator, who is confidently able to talk about the SEO landscape, organic search results and activity in an accessible way as you will be required to lead quarterly business updates and contribute to new business pitches.

You’ll have experience leading SEO strategy and content strategy for large websites with a solid level of technical SEO experience. You’ll have extensive experience working with Google Analytics (UA and G4A) and SEO tools such as Screaming Frog, SEMRUSH and Ahrefs as well as a good foundation of paid search knowledge.

You’ll lead by example, mentoring other members of your team, continuing to develop your expertise and knowledge.

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