Senior Advertising Strategist

4 days ago

Ipswich, United Kingdom Crafted Full time

**Job Title**:Senior Advertising Strategist

**Location**:Ipswich

**Salary**:Depending on experience

**Job type**:Permanent, Full-time

We're looking for an experienced digital advertising specialist to join our growing agency.

A person who understands paid channels, whether that's sponsored ads on social, awareness generating display or intent-capturing paid search.

**Why Crafted?**

Our team is made up of a mix of talented, creative, friendly, and supportive people who have a wealth of experience. They collaboratively share and learn from each other to produce high quality campaigns for our clients.

We are located in Ipswich, a short walk from the station and easily commutable from the surrounding area and beyond, including Cambridge and London. Our office has the perfect working, meeting, and recreation space. We operate a hybrid working approach and flexibility over start and finish times, where you can work most of the time from the office, from home or a combination of the two.

Our culture is a big part of who we are at Crafted, our Gold Investors in People Award recognises our investment in our most valuable commodity, our people.

We offer great benefits too, such as free gym membership, private medical insurance, 10% total pension contributions, Employee assistance program with perks platform, and support with training and professional development.

**The Role**:
This is a senior position within our Advertising team, where you will have responsibility for delivering high quality online advertising campaigns for our medium to large-sized client accounts. As the lead on accounts, you will drive performance improvement and recommend future enhancements, often delegating to and organising a client sub-team to get the job done. You'll work closely with our Client Services team, but the role has a client-facing element as you help to build strong and lasting stakeholder relationships.

This role reports to our Head of Advertising or a Group Advertising Strategist, but you will also work closely with the wider Search department. You will be responsible for projects throughout their lifecycle, taking onboard input from senior members of the team.

As this is a senior role within Crafted, we're looking for an experienced advertising specialist, someone who has extensive experience running digital campaigns across at least one core discipline (search, social or display/video).

You will have experience delivering creative and effective online marketing campaigns on a medium to large scale. You'll also have an analytical mind, able to perform technical and competitor audits and present them in a compelling way. It goes without saying that you'll be an Excel wiz, using formulas and tables to organize data.

Google and other industry qualifications will be beneficial, across platforms such as Google Ads, Meta Ads and Google Analytics. Experience with Google Marketing Platform (or similar), Google Tag Manager and other digital marketing tools is also a plus.

You will be a role model for junior members of the team, setting an example, giving advice, and working together to achieve shared goals.

If Crafted sounds like the type of environment for you, have a look at the full job description to get more detail on the role and experience we are looking for and our values as a business.

Please click on the **APPLY** button to send your CV and Cover Letter for this role.

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