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Central Employment are looking for a talent and dynamic PPC Executive, joining a scaling Paid Media agency in Gateshead. Already bolstering a strong and expanding portfolio of both UK and regional clients, this is the ideal opportunity for someone to developtheir Paid Search career.
**Purpose of the PPC Executive**:
**Main Duties and Responsibilities**
- Setting up paid search campaigns by conducting target keyword research & writing relevant ad texts, whilst ensuring effective campaign and keyword structure;
- Managing the client relationship and keeping them updated;
- Researching & creating targeted keywords and write compelling ad text;
- Managing & optimising campaigns using a combination of bid and budget management, structural, keywords and ad text optimisation;
- Providing analysis and making recommendations to improve campaign performance;
- Working with and providing weekly status updates as part of the team;
- Ensuring that conversion tracking and other KPI measurements are in place;
- Continuously develop automated processes to streamline campaign management;
- Report writing and campaign success measurement.
**Essential Skills**
- Hands-on PPC experience;
- Experienced with Google AdWords Search Network & Google Analytics;
- Exceptional attention to detail & performance driven;
- Good written, analytical & verbal communication skills;
- Proactive team player able to work individually and as part of a team;
- Ability to summarise data concisely;
- Ability to build strong working client relationships;
- Ability to work on multiple tasks and ability to meet deadlines.
**Desirable Skills**
- Agency working experience;
- Client-facing experience;
- Bid optimisation experience;
- Shopping and display network experience.