Marketing Executive

Overview:
Tracker Network UK Ltd. is the leading provider of Stolen Vehicle Recovery services in the UK, with strong additional capability in fleet and insurance telematics. We have two genuinely unique selling points, the proprietary VHF technology we use and the formal relationship we have with UK policing, which clearly differentiate us from our competitors. As part of the work we do with UK policing, we are helping to tackle organised criminality; in 2023 alone, we have helped them close down over 50 chop shops, whilst supporting on multiple investigations.

We are a subsidiary of CalAmp, a pure-play pioneering leader of the Connected Car, Connected Truck and broader Internet of Things (IoT) marketplace.

We believe that people are our greatest assets, and we are committed to being an employer of choice in our industry. Tracker offers an engaging and diverse work environment that permits our people to take pride in their contributions and share in the company’s success. Our employees can expect the space to showcase their talent, sharpen their skills, develop new capabilities, and be a part of a team that delivers for each other and our customers.

This is an exciting opportunity for someone who wants to work for a market leading, well-established company with the opportunity to really accelerate our growth.

**Responsibilities**:
**Purpose of the Role**

Responsible for developing and implementing tactical marketing activity plans to meet agreed marketing plan objectives and delivering within budget.

Qualifications:
**Key Responsibilities**
- Monitor market conditions and competitor pricing and customer propositions across the areas of the business
- Develop and implement tactical marketing activity as part of the marketing plan, in order to support acquisition and retention targets, new product launches, product enhancements using Marketing Cloud
- Responsible for organising and managing all Tracker events, exhibitions and conferences, both internal and external events
- Liaising with all agencies - ensuring agency delivers marketing activity on time and within budget
- Responsible for defining, measuring and reporting on all digital channel analytics, making recommendations for improvements in order to achieve acquisition and retention targets
- Website management - SEO, PPC (Google Analytics), web content and website re-design CRM (Salesforce)
- Responsible for developing and managing the social media platforms (Twitter, LinkedIn, Facebook) to support positive engagement with prospects and customers as well as support lead generation
- Develop marketing collateral to support sales and marketing initiatives and activity across all areas of the business
- Responsible for brand policing (protect brand integrity) - ensuring Tracker, its employees and third-party organisations adhere to brand guidelines.
- Event management and attendance
- Working with channel managers to support channel marketing
- Working with B2C owners to support subscription renewals through marketing campaign
- Working with international & European colleagues to marketing campaigns to support CalAmp or Lojack international objectives
- Lead and create company newsletters and external comms in line with communications strategy
- Create content for sales & marketing collateral
- Driving new business leads for B2B B2B2C
- Maximizing marketing activity across channels with channel owners
- Keeping records of customer facing marketing requirements & communications
- Managing marketing & project budgets
- Weekly reporting to demonstrate digital activity

**Primary Experience**
- 1+ years of experience in marketing campaigns and demand generation.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels and tools.
- Experience with marketing automation platforms.
- Strong analytical skills and ability to interpret data to drive decisions.
- Strong project management skills and attention to detail.
- Excellent communication, copy writing and collaboration skills.

**Further Experience Considered a Plus**
- Degree level education
- Experience with telematics insurance
- Experience in large multinational companies