Head of Marketing

**Job Title**:Head of Marketing - TGB
**Department**:Marketing
**Based at**:Brighton head office (5 mins walk from Brighton station) This is an office-based role with some hybrid working possible
**Reports to**:CMO
**Salary**:Depending on experience
**Duration**:Permanent
**Hours**:40 per week worked 9 to 5 with 30 minutes for lunch

**About us**:
The Gel Bottle is one of the fastest-growing brands in the premium nail beauty industry. Our industry leading innovative products have been seen on the world’s most influential celebrities from the Kardashian sisters to Katy Perry and J-Lo. Our business is on a huge growth trajectory, and we are expanding our team and are on the lookout for ambitious, energetic, and passionate individuals who are mani-obsessed to join our fast paced and vibrant company.

**About the Role**:
With that in mind, now is a pivotal moment for the brand as we look to supercharge our growth. Due to some internal changes, there is a requirement for a new Head of Marketing - TGB. Reporting to the Marketing Director this role will work in partnership with the rest of the Marketing leadership team and lead the TGB brand. It is the responsibility of this person to develop the strategy and plans for our number 1 brand that will be the driver of our growth and contribute to us achieving our ambitious goal of reaching £250m in revenue.

This role will be responsible for the strategic development and execution of TGB across our own e-commerce platforms and with our customers. There are big plans in place to further disrupt our consumer offering and to disrupt in new categories. You will be responsible for the 360 marketing campaigns that will drive loyalty and sales. We are a fast-paced organisation as will this role

**Knowledge and Skills**:
We believe that to succeed at TGB you will:

- Demonstrate resilience and determination. You will understand and be comfortable with constant change
- You will know that you are only as good as your team. You will be passionate about building and developing your team to be best in the industry, to be the envy of our competitors and a magnet for top talent.
- Great attention to detail - you will be responsible for the output of you and your team’s, work should be thoroughly checked to ensure it’s of world class standard
- Highly organized & flexible, able to lead the team to achieve tight deadlines, allocating work and keeping on top of multiple projects and being prepared to flex at short notice to meet the needs of the business all with a calm and positive attitude
- A strong communicator. At ease managing upwards and across a team at varying levels of experience, with integrity, energy, and enthusiasm; able to motivate, inspire and lead resources in a collaborative way
- A natural problem solver, focused, self-motivated and forward thinking. You will have the ability to work effectively to help deliver projects to deadline
- Calm within a busy environment. You will be able to prioritise and adapt, multi-task effectively, juggle numerous projects and switch planning where required due to the reactive nature of the business
- Dynamic, proactive, assertive, and autonomous with an enthusiastic, positive outlook, e.g., willingness to accept new responsibilities in a growing market
- Proven ability to build relationships and collaborate with others to achieve goals

**Key Competencies**:

- You will be the owner of the brand, marketing, strategic & customer experience metrics & be responsible for supercharging our no.1 brand
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & growing the core business
- Lead the overarching brand strategy for consumer brands in collaboration with the Marketing Director & CMO
- Be the brand guardian ensuring brand mission, personality and values are at the forefront of all activity both internally and externally
- Build a multi-faceted brand communications strategy; drive ideas and innovation to build consistent and efficient brand campaigns.
- Propose and manage brand projects / campaigns directly in-line with business objectives
- Evaluation of competitors campaigns and marketing activity
- Manage brand calendar for each element of the marketing plan, including product launches, relaunches & promotions
- Set deadlines and lead the team to ensure that marketing assets and collateral are delivered in line with the brand calendar
- Lead and develop your team, empowering them to create and deliver new initiatives and a continual improvement of the brand experience & storytelling
- Develop close working relationship with the Digital DTC team to deliver world-class digital content, inspirational imagery, and innovative brand content
- Develop strong relationships with key stakeholders across brand functions to ensure truly integrated approach to brand

**About you**:
**Our Benefits**:

- Health Care Cash Plan
- Discount on Peacci products
- Provision of laptop (and phone where rel