Marketing Executive

2 weeks ago

Sheffield, United Kingdom Adept Resourcing Commercial & Engineering Full time

Our client is a global leader in steel products for construction industry. Due to expansion, they are looking for a Marketing Executive to add value to their growing brand.

As a Marketing Executive in our growing team, you will execute marketing strategies to highlight the best of our clients’ products in addition to the following:

- A track record with minimum 2 years’ experience in a fully integrated B2B marketing role. You will be comfortable working closely with sales and technical functions in an organisation with a focus on product development.
- A confident self-starter with excellent attention-to-detail and project-management skills, who enjoys the challenge of working with technical product information.
- Personable and outgoing, you will relish opportunities to collaborate with a wide range of stakeholders such as working with design, web development and external agencies to manage platforms and produce engaging content.
- Maintaining and analysing the effectiveness of technically accurate, market-specific and integrated marketing communications and customer campaigns.
- Manage marketing objectives, develop plans and analysing marketing activity against agreed KPIs.
- Content planning and creation for digital platforms such as videos, website copy, blog posts, e-newsletters and engaging case studies.
- Production of marketing materials including brochures, technical datasheets, leaflets etc
- Organising and attending events e.g., exhibitions, conferences, webinars
- CMS system management for global websites
- Agency and supplier management to deliver results within budget, including graphic design, copywriting, translations, print, SEO, web development, exhibition build etc.
- Creation of internal communications materials such as posters and videos
- Marketing degree or similar equivalent higher education qualification
- Minimum of 2 years’ experience in a B2B marketing communications role, supporting both offline and online multi-channel marketing activities, ideally in an international Marketing Communications role.
- A proven record of transforming complex technical details into tangible selling points and relatable marketing content.
- Ability to analyse marketing data and activities to translate into insight-based reports.
- Strong project management, organisational, analytical and administrative skills.
- Excellent proofreading abilities and an interest in the creative side of marketing that ensures a high standard of work is maintained.

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