Deputy Head of Campaigns and Marketing

**Details**:
**Reference number**:

- 291556**Salary**:

- £49,403 - £61,392- National: £49,403 - £55,823, London: £54,328 - £61,392. For details of our pay on appointment policy, please see below under the heading ‘Salary'**Job grade**:

- Grade 7**Contract type**:

- Permanent**Business area**:

- DEFRA - S&C - Communications**Type of role**:

- Communications / Marketing**Working pattern**:

- Flexible working, Full-time, Job share, Part-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- This role can be based in any of Defra's main hub offices - Bristol, London, York and Newcastle-upon-TyneAbout the job

**Job summary**:

- Are you excited about what communications can achieve? Do you believe in its power to challenge perceptions, change behaviours, build partnerships and make a social and economic difference?
- The communications challenge across the Defra group is one of the most complex and exciting opportunities in public sector communications. Everyone is affected by the work of Defra group. We deal with a vast range of issues that profoundly impact on people’s lives. We are here to make our air purer, our water cleaner, our land greener and our food more sustainable. Our mission is to restore and enhance the environment for the next generation.
- As a Deputy Head of Campaigns & Marketing, you will manage a team developing and delivering high profile national campaigns aligned to Defra group objectives such as flooding, fishing licences, tree planting, air quality, waste, or animal welfare.- **Job description**:

- Lead and shape the development of proactive national campaigns & marketing strategies across the full marketing mix using owned, earned and bought channels to meet objectives.
- Build and maintain trusted relationships with external partners and secure value in kind and/or financial contributions to deliver common objectives and increase campaign impact.
- Translate business objectives into campaign objectives, generate ideas and plans to meet them and be confident in providing communications guidance.
- Identify audiences and interpret data and insight to develop targeted campaign and marketing strategies.
- Ensure campaign plans are driven by insight and have strong methodology and key performance indicators in place to optimize activity, measure success and capture return on investment.
- Oversee the procurement and management of external suppliers and agencies across a range of communications disciplines.
- Oversee and provide guidance and expertise on media buying and paid for advertising.
- Ensure that activity is delivered on time and to budget, and there is demonstration of value for money.
- Provide professional communications advice to Ministers, senior policy and communication colleagues and play a key role in the Government Communications Service (GCS).
- Carry out duty roles and support during incidents.

**Person specification**:

- Proven experience of developing and managing integrated and successful campaigns across the full marketing communication mix to achieve objectives.
- Experienced at forming and maintaining trusted relationships with partners and robust experience of securing value in kind and/or financial contributions.
- Experience of carrying out competitive procurement processes to commission and manage external suppliers and marketing agencies.
- The ability to develop impactful campaign identities and creatives.
- A passion for, and knowledge of, campaign and marketing techniques, industry innovation and best practice.
- Excellent management and leadership skills with the ability to manage virtual and dispersed campaign teams across Defra, cross-government departments, and partners.
- Strong analytical skills, plus excellent written and oral communications skills reflecting the need to explain complex policy areas to non-specialist audiences in a clear and engaging way.

**Behaviours**:
We'll assess you against these behaviours during the selection process:

- Communicating and Influencing
- Leadership

**Technical skills**:
We'll assess you against these technical skills during the selection process:

- Government Communications Service - Communications and Marketing - Insight
- Government Communications Service - Communications and Marketing - Ideas
- Government Communications Service - Communications and Marketing - Implementation
- Government Communications Service - Communications and Marketing - Impact

**Benefits**:

- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%

**Blended Working**

Things you need to know

**Selection process details**:

- This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Ability, Experience and Technical skills.**Application Pr