Brand Marketing Specialist

Job Title: Brand Marketing Specialist

Location: London/ Hybrid - Flexible

**Salary**: £90,000 - £100,000 + Car Allowance + Bonus + Benefits

A fantastic Marketing opportunity working for a global leading FMCG company who are redefining & reinventing themselves into something bigger & better. With huge change comes huge opportunity.

We have an exciting role for a successful Brand Marketing Specialist to join the Marketing team who are at the forefront of this change

This is an incredibly varied role with a significant opportunity to have a huge impact. You will be granted trust, autonomy, and freedom to deliver results whilst working as part of a highly collaborative team.

**Responsibilities**:

- You will be taking ownership of delivering brand awareness, consideration, and conversion by devising, creating, and implementing our brand across every consumer touch point in the UK.
- Your mission will be to produce and deploy all branded content, covering devices, consumables, and accessories, across all channels. Working closely with our digital and marketing content Leads, you will ensure all are content is approved and aligned withlocal market guidelines.
- Reporting to the Head of Marketing, you will own, drive and deliver our branded content across our 360° touchpoints, including: paid media, in store, owned channels, PR, CRM, D2C & online. Furthermore, you will be responsible for driving our core brandequity on an always on basis.
- You will build the local brand and ensure that our brand guidelines are embedded in all our commercial programs, projects and initiatives.
- You will have 360° responsibilities for UK marketing communications, and as such will lead the relationship with our roster of agencies, as well as our global brand teams. In collaboration with the Head of Marketing and Commercial Planning, you will beresponsible for developing and project managing our market brand communication plan.
- You will also be participating in commercial programs, projects and initiatives providing brand and expertise, from idea generation to go-to -market and execution.
- You will be required to have a detailed understanding of our global approaches and best practices to localize these through trans-creation of messages, toolboxes and other initiatives.
- To track our performance, you’ll continuously assess and monitor brand and product communication effectiveness to optimize awareness, acquisition, retention and NPS.

**Who are we looking for?**
- Consumer Knowledge, Insights & Analytics into action
- Project Management & FFWD/Agile ways of working
- Brand Strategy, PURPOSE, positioning and creative
- Content creation, localization and management
- Integrated marketing communications planning
- Solid understanding of trade channels and digital engagement:

- Digital engagement: CRM, WEB/UX/E-commerce, Paid Media, Social Media, Search Engine Optimization
- Solid experience in managing relationship with third parties
- Understand and anticipate Customer’s needs and expectations
- Seek insights from consumer/customers to understand their needs
- Consistently follow through on commitments and promises
- Build a work environment of openness and transparency, creating space to deliver
- Value diversity of opinions and create an environment where others feel respected and included and can constructively challenge ideas
- Overcome obstacles to move forward and help others to do the same
- Proactively work to find solutions to problems
- Find opportunities to simplify ways of working
- Seek continuous improvement
- Experiment with new ideas, products, processes or services
- Demonstrate curiosity and diverse ways of thinking to create new ideas to benefit our consumers/customers
- Seek and adapt to change quickly
- Take calculated risks
- Have the courage to pivot or stop certain activities when necessary

Not right for you? We’d still like to speak with you about other opportunities, so please do send an up to date copy of your CV in word format and we will call you.

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