Community Engagement Lead

6 days ago

Wetherby, United Kingdom Home Instead Full time

Company Description

Home Instead Wetherby and North Leeds is a specialist home care service enabling older people to enjoy the highest quality of life in the comfort of their own home and maintain their independence. When you join Home Instead you are joining a company with real family values, run by people who care about our clients and our people.

Our flexible and responsive service is tailored to the times that suit our clients and with minimum visits of one hour, award winning training and an excellent reputation we are immensely proud of the quality of care we provide. We match our Care Professionals to our clients based on mutual interests and hobbies to help build trust and to provide personalised support for each individual.

**Job Description**:
**Job Purpose**

To develop and implement community and marketing initiatives aligned to Home Instead’s mission and values to strengthen the brand and grow our market share.

**The Role**
- Identify key community contacts and leverage this network across the franchise catchment area to maintain a pipeline of opportunities for the business.
- Working to agreed targets for Referral Provider touchpoints.
- Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.
- Help deliver marketing campaigns and recruitment initiatives across the network of referral partners within the local community.
- Plan and successfully execute regular client and community events, initiatives or activities including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
- Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
- Develop and maintain knowledge of the Home Instead brand and raise awareness of the brand within the local community.
- Support with the delivery of social media content to promote events or marketing campaigns

Additional Information
**Essential Criteria**
- Proven track record in successfully building strong relationships both face to face and virtually within a local community to achieve business objectives using a variety of tools and techniques.
- The ability to learn and adapt to new technologies (including CRM systems) where appropriate to ensure accurate tracking of activities and to manage touchpoints with RPNs.
- Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
- Strong organisational and prioritisation skills.
- Self-motivated with the ability to work independently, use initiative and be resilient.
- Ability to work flexibly to meet the needs of the business.
- Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.

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