CRM Executive

3 days ago

Redditch, United Kingdom Halfords Full time

Our CRM team is growing We have a new CRM Executive role within the Halfords CRM team focused on assisting with the creation and development of Halfords Group communications.

Working closely with the wider CRM team, Digital, Category, Trading and the Marketing Team you will contribute to a first-class CRM programme which communicates key messages to the right audience at the right time using the most relevant channel.

**Key Accountabilities**
- Working closely with the Group CRM Manager, design and build campaigns from initial concept through to execution.
- Use latest innovation and technology to create dynamic and highly personalised campaigns efficiently, plus test and learn to ensure campaigns drive the desired results.
- Carry out multi-variant testing on the Group programme.
- Audit data to ensure customer behaviour is being targeted appropriately, inbox deliverability is maximised and return on investment is optimised.
- Ensure Group CRM is executed seamlessly across all channels and be a champion of brand guidelines and tone of voice.
- Assist in the development of the Group CRM overall plan.
- Become a super-user on all Halfords CRM systems.
- Assist with the wider CRM programme as and when required.

**Key Skills & Experience**
- Experience working in a similar role - retail or services background an advantage but not essential as full training will be provided.
- Experience building multi-channel CRM campaigns.
- Obsessive attention to detail and takes responsibility for the accuracy of their work.
- Excellent numeracy skills, with strong analytical capabilities. Strong data mindset and inclination towards fact-based decisions. Hands on experience defining and selecting customer audiences an advantage.
- Confident individual with excellent communication and copywriting skills.
- Excellent organisational skills with ability to operate on a wide range of topics and projects at one time.
- Enjoys working at pace in a fast moving and constantly changing environment.
- Strong problem-solving skills.
- Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.
- Can-do attitude and the determination to achieve results.
- Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how CRM operates within a broader marketing and overall business strategy.
- Loves working as part of a team.

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