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Performance Marketing Analyst

2 weeks ago

Manchester, United Kingdom The Candidate Ltd Full time

**Performance Marketing Analyst - Ecommerce - Manchester - £40,000**

As a Performance Marketing Analyst you will be responsible for championing the analysis of marketing data across channels such as SEO, PPC, Affiliates, Display & Paid Social. You will work to deepen the understanding of their various customer bases and toturn data into actionable insight and recommendations to inform/improve the overall marketing strategy.

You will collaborate with the wider team, including marketing, ecommerce and revenue management, to champion a data-lead approach and examine how individual marketing channels fit in to the wider trading environment.

The role is more focused on analysis, insight and storytelling than it is on building out reporting suites/back end data management.

**Role outline**:

- Working with large data sets to deliver informed, detailed and well-presented insight preferably from customer databases and/or performance marketing activity.
- Delivering recommendations to inform our strategy based on your insights, including presenting to senior stakeholders to influence business decisions.
- Maintaining and looking to improve the current reporting suite, utilising best-in-class reporting tools
- Be the go-to person in the team for ad-hoc Marketing Data queries, creating a process to maintain, manage and prioritise requests based on business requirements
- Working closely with the Performance Marketing team to Identify areas for optimisation within digital marketing campaigns (SEO, PPC, Affiliates and Display)
- Commercially driven & able to help drive stretched targets whilst adhering to key KPIs
- Comfortable with analytics tools and able to analyse / interpret data to identify key opportunities

**About you**:

- Experience using digital analytics platforms such as Google Analytics,
- Experience working with data visualisation tools (such as Google Data Studio, Tableau or PowerBI)
- Advanced Excel a big bonus
- Understanding of digital marketing / previous experience working with a marketing team

**Benefits**:

- A company that is inclusive and tolerant to all
- Flexible working approach for a better work/ life balance
- Strong base salary and pension contribution
- Free parking and significantly subsidised public transport
- Discounts on company products
- 24 days Holiday entitlement (plus the ability to buy more)
- Great work culture: the feel of a tech start-up with the backing of a global corporate with fantastic career development and advancement opportunities
- Based above a train/ tram station for an easy commute
- 25% off trains and 20% off trams to the office
- Free coffee/ gym/ break out areas/ great company culture and approach