Communications and Marketing Officer

Are you a born storyteller, able to communicate with a wide-ranging audience and adapt your creative approach to maximise customer engagement? Do you want to work in a dynamic organisation at the start of a new era in gymnastics?

Scottish Gymnastics is the governing body responsible for all levels of gymnastics activity in Scotland. We are a close-knit team whose purpose is to make our sport enjoyable, safe, and open to everyone. We are looking for someone who shares our values of inclusive, supportive, and aspirational to help us achieve our vision of an uplifting gymnastics experience for all.

We want a communications and marketing officer to join our enthusiastic team who will bring a range of skills to help us celebrate the positive impact of gymnastics on people and communities. Through visual and written content, you will help us celebrate our members, champion our sport, and engage our audiences. You will support our staff teams in creating resources and courses, telling people about the opportunities, support and learning we offer, and encouraging participation in different roles at every level.

If you are creative, enthusiastic and like variety, this could be the role for you. You’ll be working with all aspects of our busy sport and as happy filming and editing videos or creating graphics and visual content, as you are writing stories and marketing copy.

Key areas of responsibility:

- Increase the profile of Scottish Gymnastics and promote our activities, our members, and the sport in Scotland
- Support the communications and marketing manager in the development and execution of communications plans
- Lead on production of video and graphics
- Create written and visual content for all digital platforms
- Provide communications and marketing support for Scottish Gymnastics departmental teams

Key Objectives:

- **Co-manage the delivery of digital communications with our current communications and marketing officer**:

- Lead on the creation of video content - filming, editing, and publishing - for resources to support all teams’ projects and for social media
- Lead on the creation of graphics and infographics, designing templates for colleagues’ communications, courses, and resources, and for event programmes and championships branding
- Co-develop and implement social media plan in line with communications plan
- Co-ordinate content to regularly update social media and engage with audiences
- Create written and visual content including news articles, features, marketing campaigns and promotions, actively seeking stories and images from staff and members including clubs, coaches, judges, gymnasts, team managers, and volunteers, and finding your own news sources
- Help create and develop e-communications: sourcing content, liaising with partners for adverts, and ensuring delivery to different audiences
- Co-manage the website by creating new and updating older content, posting job vacancies, and supporting colleagues to update pages
- Co-manage the online shop to ensure smooth customer journey for ticket and merchandise sales, liaising with colleagues and external partners
- **Support the delivery of communications and marketing**:

- Support the communications and marketing manager to ensure Scottish Gymnastics is leading rather than following others with our output and effective communication which delivers for our organisation, colleagues, members, and key stakeholders
- Support the communications and marketing manager in implementing communications framework and communications plan in line with our strategic aims
- Support on campaigns and PR activity to promote Scottish Gymnastics vision, purpose, and values
- Support the development and creation of printed materials, publications, and marketing collateral such as annual report, annual awards, and branding, through copywriting, layout, advertising, working with external designer and printer where appropriate
- Work with the communications and marketing manager to provide communications and marketing support for all departments, focussing on digital content creation and promotion of projects and resources
- Liaise with partners to devise competitions and promote merchandise
- Support internal communications
- Support on media enquiries, event media management and accreditation
- Assist with administrative tasks such as filing, compiling reports, creating presentations for meetings, and other duties to support the communications department, head of operations and corporate functions
- **Increase the profile of Scottish Gymnastics, its members, and the sport**:

- Work closely with our participation team to promote gymnastics participation in clubs and non-competitive events such as Gymfest, to develop customer experience, increase participation and attendance, champion volunteers and engage audiences
- Work closely with our club services and education teams to promote and share the support, resources and learning we offer to clubs, coac