Danish Sport CRM Manager
2 weeks ago
The Business
Our Client is a forward innovative iGaming Group. We develop Cutting-Edge Technology with Intuitive UX specialised in Ultra Regulated markets.
Their excellent operation include Global team and Local teams working in synergy to deliver best customer experience to their valuable customers.
The Job
As a CRM manager you will be responsible for executing the CRM Strategy to increase customer lifetime value across the Sports and Casino products.
The role will be responsible for helping to grow the CRM programme and across all stages of the customer lifecycle. It will also involve collaborating cross functionally all teams as part of an aligned regional strategy. This role revolves around the usetechnology and data to improve the effectiveness of CRM campaigns.
You will be responsible for:
- Meeting customer requirements across the Sports CRM product
- Measuring, reporting and optimizing all CRM activities
- Create and manage both the event/sport focused and lifecycle CRM calendars
- Ensure all promotions and communications are aligned to business value
- Implement personalization strategies based on a data driven approach
- Troubleshooting of issues working closely with the customer support team
- Liaising with other key stakeholders such as BI, product and trading
- Fluent in English
- Experience creating and delivering promotional campaigns to improve customer retention
- Experience working in the gambling industry or similar
- Ability to analyse large amounts of data quickly and accurately
- Passion and extensive knowledge of sports and betting and gaming
Bonus points:
- Fluent in Danish
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