Senior Direct Marketing Executive, Home Based

1 week ago

London, United Kingdom Charity People Full time

**Senior Direct Marketing Executive**
**Children's Charity**
**Home Based**
**£30,000 - £33,000**
Charity People are delighted to be working with a Children's Health Charity to recruit a Senior Direct Marketing Executive to come in and manage their key individual supporter recruitment campaigns. An exciting and varied role, you will work on a variety ofmarketing campaigns to deliver new supporters within budgeted income and expenditure levels, to maximise the long-term net income needed to fund the organisation's charitable programme.
Your role will involve managing marketing campaigns across both offline and online channels, project managing campaigns to supporters from concept through to delivery including researching, planning, writing, designing, database management, data sourcing andclose ongoing management of external agencies to ensure quality of service. You will also research and develop new supporter recruitment propositions, creative ideas and campaigns to maximise supporter lifetime value, monitoring sector developments and usingcompetitor analysis to identify opportunities.
We are looking for someone with strong direct marketing or individual giving experience who has experience of project managing large-scale marketing campaigns of significant organisational importance through a wide range of media, within a charity, agency orcommercial environment. You should have good creative writing skills, with a proven ability to write effectively, including fundraising copy, business cases, marketing analysis reports and correspondence to organisations and individuals at all levels. Furthermore,you should have excellent organisational abilities, able to work in a team as well as on your own.

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