Senior Direct Marketing Executive, Acquisition

LOCATION

**Hybrid/London**

CONTRACT TYPE

**Permanent**

APPLY BY

**31-Jul-2025**

SALARY RANGE

**£37,927.00 - £41,920.00**

JOB CATEGORY

**Fundraising**

WORKING PATTERN

**5 days per week**

WEEKLY HOURS

**35 hours**

Age UK’s award-winning Individual Marketing team is currently recruiting for a **Senior Direct Marketing Executive** to join our acquisition sub-team. This role is responsible for ensuring we acquire new donors to the charity via multiple offline channels including TV, flyers, door drops and face to face.

As a **Senior Direct Marketing Executive**, you will be responsible for delivering successful offline campaigns with the primary intention of acquiring new financial donors to Age UK. We’re looking for someone with experience delivering and managing direct campaigns to budget, with a keen interest in testing campaigns with a view to enacting changes based on findings. You will need to be comfortable liaising with external suppliers including creative agencies.

For a more exhaustive list of responsibilities, please read the job description below.

**This role offers hybrid working between home and London (EC3N 2LB). Currently the Fundraising team attend our office near Tower Hill every Thursday, so you would be expected to do the same. Age UK does not pay travel costs to the office.**

Age UK internal grade - 6L

Must haves:
The below competencies will be assessed at the indicated stage of the recruitment process:
**Application = A, Interview = I, Test = T, Presentation = P**

**Experience**

Proven successful experience in cause driven acquisition direct marketing. **A, I**

Proven experience of managing media planning and buying for multi-channel acquisition campaigns. **A, I**

Proven successful experience of managing large complex direct marketing print campaigns. **A, I**

Proven successful experience of budget management. **A, I**

Proven successful experience of managing internal and external stakeholders through various processes including sign off. **A, I**

**Skills and knowledge**

Numerical and analytical skills. **T**

Project management skills. **A, I**

**Personal attributes**

Ability to work on own initiative and be a self-starter. **A, I**

Communication and interpersonal skills with the ability to work with people at all levels. **I**

Build great working relationships with internal teams to encourage a culture of collaboration. **I**

**Great to Have’s**:
The below competencies will be assessed at the indicated stage of the recruitment process:
**Application = A, Interview = I, Test = T, Presentation = P**

**Experience**

Proven experience of recruiting new supporters via face-to-face campaigns. **A, I**

Proven successful experience of editing and proofing copy. **A, I**

**Personal attributes**

Demonstrate empathy and understanding for the issues facing older people. **I**

What we offer in return
- Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
- Excellent pension scheme, life assurance, health cashback plan and EAP
- Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
- Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
- Blue Light Card Scheme
- You Did It Awards - recognition awards from £100-250.

Additional Information
- The role may involve occasional travel, including some overnight stays. Currently the Fundraising team attend our office near Tower Hill every Thursday, so you would be expected to do the same. Age UK does not pay travel costs to the office.
- This role description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, responsibilities and dimensions for the role.
- In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management.

**Supporting statements and anonymisation**

**Equal opportunities & Disability Confident Scheme**

**Reasonable adjustments**
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.