Digital Strategist

**Digital Strategist**:
**Salary**:Competitive Plus Benefits**
**Location**:Holborn Store Support Centre and Home, London, EC1N 2HT**
**Contract type**:Permanent**
**Business area**:Nectar 360 Ltd**
**Closing date**:23 September 2024**
**Requisition ID**:257788**:
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. Everything our Nectar team does is powered and fuelled by data — and by great relationships with some of the UK’s favourite brands. The Nectar 360 team focuses on developing loyalty programmes, turning amazing data into something that makes a difference, traditional media and digital. It’s like an agency-within-a-retailer, and retail media is crucial. The culture might not be what you expect either, because there’s no set-up quite like this one. The team is a real priority because it’s connected to everything the business does and drives profitability. It’s where you can take risks, learn from them and be recognised.

**As a Digital Strategist you’ll**:
**Data Planning**:

- Responsible for creating specialist insight-based proposals for partners/ clients based on real transactional data, also supporting select RTD projects that impact team goals overall
- Responsible for planning, cataloguing and refreshing audiences to power effective use of 1st party data for our clients and internal marketing teams, (Nectar, Sainsbury’s, Argos)
- Own and refresh sales collateral, providing training as necessary to engage sales teams
- Ensure data selections and processes that are being directly worked on adhere to Sainsbury’s and Nectar’s sensitivities
- Work with analytical resource to deliver evaluations, writing and confidently presenting results to create a story to demonstrate the effectiveness of 1st party data usage for digital campaigns

**Strategy**:

- Demonstrate a strategic mind-set by understanding the key business challenges of our partners and agencies and work with the Senior Digital Strategy Manager to develop solutions
- Champion RTD and digital channels to the wider business, publishers and agencies, in particular audiences and measurement
- Work with the Senior Digital Strategy Manager to define and develop process improvements and automation
- Keep up to date with latest developments in the digital arena, feeding these into the team to support the ongoing development of our channels

**Revenue**:

- Own weekly pipeline meetings to ensure partner/ client requests are prioritised, delivered on time while adhering to best practices
- Champion Nectar360 capabilities to drive engagement with sales teams by working one day a week at partners’ offices
- Ensure revenue within your area is booked and billed on time
- Support the Senior Strategist to deliver channel budget, minimum £500,000 p.a.
- Generate ideas for driving revenue through RTD by working with data and digital partners, including Sky and LiveRamp

**Our N360 Planning team would love to see**:
As the Digital Strategist, you will be the planning expert for our digital media channels, interfacing with FMCG clients and partners to provide bespoke targeting recommendations. You will support commercial targets of the digital work streams by driving best practice recommendations for audience selections, guiding analytic resource to understand and drive results and working with the Senior Digital Strategy Manager to impact continuous channel and process innovation.
- Experience in a digital media or data planning role in a consultative environment, (additional Nectar360 training will provided)
- Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver a high quality data driven solutions
- Experience of working with customer data
- Extensive knowledge of how segmentation and profiling techniques are used for direct marketing and loyalty campaigns
- Good understanding of programmatic and social media platforms, (DSPs, DMPs, CDPs)
- Experienced at leading projects and confident engaging wider business functions in addition to agency teams, FMCG clients and third party suppliers
- Advanced user of PowerPoint, Excel
- Excellent written and verbal communication skills in order to respond to briefs effectively

We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and