Head of Marketing Operations

**Driven by our belief in the value of professional financial advice, we exist to help financial professionals create better outcomes for consumers.**

Simplybiz is the market leader and supports thousands of intermediaries with regulation, technology, and business support, helping them serve more clients, more effectively, to ensure a vibrant and successful market for professional financial advice.

An opportunity is available to join the marketing team at Simplybiz, which plays a key role in supporting the company’s core objectives. The team is responsible for the creation and deployment of all brand and messaging to the market and to our existing customer base.

**Role Overview: Head of Marketing Operations**

This is a pivotal role within the Simplybiz marketing team, responsible for delivering a data-driven, integrated communications strategy that supports the company’s core objectives.

Reporting directly to the Marketing Director, you will lead the operational delivery of marketing campaigns, manage key systems and data, and drive excellence in our communications.

You will play a strategic and hands-on role, working collaboratively across the business while managing and developing a team of digital marketing executives.

**Key areas of responsibility**

**Strategic Leadership**
- Develop and execute a data-led communications strategy for engaging existing customers and prospects.
- Set clear objectives and KPIs for all campaigns, ensuring measurable results.
- Continuously optimize communication channels using insights and analytics to enhance engagement and outcomes.

**Team Management**
- Lead and inspire a team of marketing executives, fostering a high-performance culture.
- Provide day-to-day direction, mentoring, and professional development opportunities**.**

**Campaign Management**
- Oversee the creation and implementation of an integrated schedule of communications for key brands, including Simplybiz, Compliance First, and Simplybiz Mortgages.
- Ensure all campaigns are aligned with brand messaging and delivered through the most effective channels.

**Systems and Data Management**
- Take ownership of marketing systems, including content management platforms and their integration with CRM systems.
- Manage data integrity and usage, ensuring compliance and maximizing the effectiveness of marketing activities.

**Event Marketing**
- Own the deployment of our event booking system to support the delivery of approximately 400 events annually.
- Coordinate marketing collateral and event-specific materials, ensuring timely delivery and brand consistency.

**Collaboration and Stakeholder Engagement**
- Act as the central marketing resource for key business areas, including Simplybiz Mortgages, ensuring alignment on key messages and initiatives.
- Work closely with senior leaders to deliver strategic marketing projects and support

**Essential Skills and Experience**
- Proven experience in marketing operations or a similar role with a strong understanding of marketing principles and practices.
- Demonstrated ability to manage and develop teams, with strong leadership and mentoring skills.
- Expertise in marketing systems and data management, including CRM and content platforms.
- Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and stakeholder management skills, with experience working with senior leaders.
- A degree or equivalent qualification in Marketing.
- Minimum of two years’ experience managing operational delivery at a senior level.

**Desirable Attributes**
- Analytical mindset with the ability to use data to drive decisions and optimize performance.
- Creative thinker with a proactive and adaptable approach to problem-solving.
- A passion for continuous improvement and staying ahead of industry trends.

**Why Join Us?**

Simplybiz is a modern, progressive company that values its employees. Our new Huddersfield office offers a dynamic working environment with hybrid options, including up to two days of homeworking per week.

This is an exciting opportunity to play a key role in shaping the future of marketing at Simplybiz while driving meaningful outcomes for our customers and the broader financial advice market.
- Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010._
- We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership._
- For these reasons we strongly encourage suitably qualified applicants from a wide range of backgrounds._