Marketing Operations Associate

3 days ago

Birmingham, United Kingdom Claire's Full time

The Marketing Operations Associate is responsible for implementing integrated marketing campaigns for Claire’s brick and mortar and off-site partners that align with the company's overall business strategy. This role involves collaborating with cross-functional teams to ensure cohesive and effective marketing efforts across various channels, with a primary focus on in-store signage for brick and mortar along with CPG locations.

**Key Responsibilities**:
**Promotional Campaign Support**:

- Assist in the planning and leading the execution of promotional marketing campaigns focusing on in-store signage & promotions.
- Coordinate with internal teams and external vendors to ensure prompt and effective execution of promotional signage activities.
- Ensure all promotional content is consistent with brand guidelines and campaign objectives.

**C **ross-Functional **Coordination**:

- Work closely with store planning, store operations, CPG Partners and creative teams to ensure campaign consistency and effectiveness.
- Coordinate with CPG, external agencies and vendors as needed to execute marketing activities.

**Data Tracking and Analysis**:

- Track and analyze the performance of promotional campaigns using various analytics tools and platforms.
- Prepare reports on campaign effectiveness, providing insights and recommendations for optimization.

**Vendor and Partner Coordination**:

- Coordinate with internal and external vendors and partners to manage the production and delivery of promotional materials.
- Ensure that all vendor activities and deliverables meet quality standards and deadlines.

**Process Improvement**:

- Identify opportunities to enhance promotional processes and workflows.
- Contribute to the development and implementation of best practices for promotional marketing.

**Qualifications**:

- **Education**:Bachelor's degree in M arketing, Communications, Business Administration, or a related field.
- **Experience**:3 + years of experience in marketing or promotional roles, with exposure to multi-channel campaigns.

**Skills & Experience**:

- Basic understanding of marketing principles and promotional strategies.
- Proficiency with marketing tools and platforms, including Asana
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Ability to analyse data and generate actionable insights.
- Experience with MicroSoft Suite, Google Docs, Dropbox
- Experience in managing promotional events and activities.

**Personal Attributes**:

- Detail-oriented with strong problem-solving skills.
- Strong communication skills.
- Proactive and able to work independently as well as part of a team.
- Adaptable and able to thrive in a fast-paced, dynamic environment.

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