Head of Brand Marketing

1 day ago

Liverpool, United Kingdom PRINCES Full time

**Job Purpose**
- Lead the long-term strategic development and short term execution of our branded Oils portfolio.
- Overarching responsibility for the brands growth plan through new shoppers, more occasions and innovation pipeline.
- Be the central gate keeper for all brand communications and activations, ensuring consistency and quality of message.

**Dimensions**
- **Strategic Planning**:_
- Lead the Brand strategic planning process aligned to the overarching Group Business Plan process.
- Manage allocated brand spend.
- Use data and insight to inform strategic plan.
- Monitor metrics and brand health.
- **Brand**:_
- Develop, own and govern the brand guidelines.
- Oversee brand calendar of activities.
- Lead and coordinate media campaigns, advertising, PR, print, online and social media.
- Lead “test and learn” of new platforms.
- Responsible for the design and production of media content.
- Participate in planning of internal and external brand events, fairs and bringing the brand to life for our customers.
- Direct all consumer and shopper research to support any required project and keep informed with latest trends.
- **Product Development**:_
- Support the central Innovation team with brand expertise and future brand stretch potential.
- Direct Brand Innovation pipeline.
- Lead Branded NPD and EPD product requirements.
- **Principal Responsibilities**_
- Lead the brand team.
- Manage all marketing agency relationships and briefs, developing plans that deliver best ROI for Princes.
- Manage and execute brand marketing plans ensuring timely internal and customer engagement.
- Improve brand performance through identifying new shoppers and more occasions, more often to consume our products.
- Understand key profit drivers and factor these into strategic brand plans.
- Develop compelling brand propositions and plans that appeal to current and target shoppers and consumers.
- Understand and act on trends.

**Knowledge, Skills & Experience**
- The job holder will have strong experience across brand marketing with proven success of developing and growing brands.
- A proven team leader and collaborator.

**Competencies**
- Business Awareness - Developed
- Communication & Influencing - Advanced
- Planning & Organising - Advanced
- Creativity & Innovation - Advanced
- Working with People - Advanced
- Leading a Team - Advanced

**Job Types**: Permanent, Full-time

**Benefits**:

- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- On-site parking
- Private medical insurance

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Work Location: Hybrid remote in Liverpool

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