Head of Marketing

You’re our Head of Marketing You’re a strategic marketing leader. You’ll own and execute the overall marketing strategy aligned with the agency’s growth objectives. You’ll have a strong blend of leadership, strategic planning, brand management, and hands-on oversight across multiple channels. You will be responsible for driving brand visibility, thought leadership, lead generation, and agency growth, while leading a high-performing team.

Here’s an overview of your responsibilities and the tasks that you’re expected to do as part of your role:
**Strategy & Leadership**:

- Develop, lead, and continually refine the marketing strategy to align with the agency’s long-term growth and revenue objectives.
- Set measurable goals and KPIs across brand, digital, content, and campaign initiatives.
- Own and manage the marketing budget, ensuring resource allocation drives maximum ROI through data-driven decision making.
- Collaborate closely with the Senior Leadership Team to ensure marketing initiatives align with overall business goals and financial targets.
- Lead, coach, and develop a high-performing marketing team, including external agencies or freelancers.
- Build processes and team efficiencies to drive next-level departmental performance, client engagement, and commercial success.

**Brand, Campaigns & Market Presence**:

- Own and evolve the agency’s brand voice, visual identity, and market positioning.
- Manage the agency’s website to ensure it effectively communicates the value proposition, ranks competitively, and converts visitors into leads.
- Build relationships with media, PR contacts, and industry partners to enhance the agency’s reputation and visibility.
- Drive event strategy, including hosting, attending, and sponsoring industry events that boost our brand profile.

**Content & Thought Leadership**:

- Build and implement a robust content strategy to position the agency as a thought leader in its industry.
- Oversee the creation of high-quality blogs, whitepapers, case studies, landing pages, and multimedia assets.
- Position key agency leaders and team members as thought leaders via speaking engagements, webinars, guest articles, and public appearances.
- Stay ahead of industry trends, emerging platforms, and competitor movements to keep the marketing strategy innovative and forward-thinking.

**Resource Management & Reporting**:

- Manage resourcing across the department, ensuring recruitment, onboarding, and team development align with strategic needs.
- Oversee external costs and agency partnerships to ensure budget efficiency and strategic alignment.
- Track, analyse, and report on all marketing activities, delivering actionable insights to optimise performance and influence future strategies.
- Own and monitor departmental commercial targets and KPIs, ensuring continuous improvement against business goals.

**Continuous Professional Development**:

- Stay updated with the latest marketing innovations, technologies, and best practices.
- Invest in personal and team development to continuously raise the standard of marketing leadership within the agency.

**What we need from you**
- Demonstrable experience as a Head of Marketing in a B2B tech, digital agency, or eCommerce environment.
- Proven track record in strategic marketing leadership, brand building, demand generation, and digital marketing.
- Exceptional communication, presentation, and stakeholder management skills.
- Strong analytical and data-driven mindset with expertise in marketing performance metrics.
- Creative, results-driven thinker with the ability to manage both strategy and execution.
- Experience managing budgets, resources, and a multidisciplinary marketing team.
- Proficiency with tools such as HubSpot, Google Analytics, CMS platforms, and social scheduling tools.
- Comfortable representing the brand in public-facing opportunities, including speaking engagements and video content.