Head of Brand, Content

2 weeks ago

London, United Kingdom Matchking Full time

Reporting to the CMO, and as the Brand custodian, you will create the brand from scratch in conjunction with the wider marketing team and the C-level suite.

Due to the tenure of this role, you will be expected to be in London (SE1) twice a week, although not prescriptive on days.

**Responsibilities**:

- Formulate and then continuously refine the brand to meet market standards and the value proposition as outlined by the CEO & CMO
- Act on behalf of the customer internally and obsessively drive creative excellence
- Develop plans that build brand advocacy and be the lead on customer propositions
- Lead competitor analysis, benchmark and perform brand key performance indicators

**Background**:

- Demonstrable brand experience from a b2b or b2b business
- Proven customer brand success and delivered campaigns that are evidenced with commercial returns
- Extensive experience in strategic marketing, a passionate story-teller and key influencer at all levels
- Able to prioritise and manage multiple agendas with a positive outlook and energy

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