Senior Experimentation Analyst
7 days ago
he Digital Analytics & Experimentation team at TalkTalk role is to improve outcomes of digital and product experiences of our customers and deliver positive value back within the business. Our experimentation efforts focus on a centre of excellence modelworking across multiple product squads ensuring experimentation feeds the product road map while improving experimentation quality through governance, feedback and quantitative and qualitative analysis.
Key responsibilities:
Use experimentation to improve the customer experience and business outcomes of our digital sales products through:
- Experiment Management: Plan, UAT (alongside developers) built experiments and communicate results
- Experiment Measurement: Support the Senior Product Analyst with planning and advancing experimentation measurement and interpretation of output analysis
- Experiment Opportunities: Drive backlog opportunity through deep dive analysis of UX Analytics, Survey Data and colaboration with UX Research
Onboarding agile teams across all experimentation technology and strategy. Educating, and enabling them to autonomously execute their own experimentation agenda
Support the Experimentation Lead to establish governance and operational excellence guidelines and the overall delivery of the experimentation program across the business
Provide first line support for our agile teams and business units on all things experimentation, from refining hypotheses, analysing test results and designing experiments
Work directly with developers to support the implementation of experiments both server side and client side What you need to succeed
What do you need to succeed
- Strong knowledge of A/B Testing and experimentation practice principles, spanning ideation, hypothesis building, experiment design and measurement, build, launch, analysis, statistical principles and results sharing.
- Demonstrable experience of using experimentation platforms, such as Optimizely, Adobe Target, Maxymiser
- Strong stakeholder management and communication skills, able to work effectively with a wide array of highly technical and non-technical stakeholders.
- Strong presentation, communication, and interpersonal skills, with high levels of empathy and a coaching mentality.
- Some exposure to using digital analytics (Google Analytics/Adobe) and experimentation platforms to segment and measure experiment results to determine outcomes is advantageous but not essential
Prior experience of some, but not all of the following technologies and principals
- UX design and research in addition to product engineering principles
- Basic understanding of programming languages (SQL, JavaScript, HTML, CSS)
- Server side/full stack experimentation and the use of Feature Flags
- Strong commercial awareness, able to demonstrate the business impact of their work.
- Experience of working in an agile product environment and managing workflows in Jira / Azure DevOp’s is
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