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Digital Marketing Apprentice

2 weeks ago

Leeds, United Kingdom Intequal Full time

**Vacancy Overview**:
Are you looking to launch a career in digital marketing? Would you like the opportunity to gain experience working across two very different organisations?
If so, our Digital Marketing Apprenticeship will get you off to a flying start

**Working Week**:
Monday - Friday 8.30am - 5pm

**Weekly Wage**:
£200.00

**Detailed Job Description**:
Youll learn and use skills that will support you as you take on the wide range of technical and communication challenges that make up the digital marketing mix. If youre organised, creative and love to communicate, this is the programme for you.
About the Company
This role involves working across two of our clients.
The first is a recruitment agency who provide temporary and permanent staff to the logistics industry, from drivers, forklift drivers, warehouse staff and office workers. They use a mix of website, social media and PPC campaigns to attract new staff and newcustomers alike.
The second client collect, dispose and where possible recycle junk & rubbish from homes and businesses in the West Yorkshire area using 2 man / van collection teams. 90% of their business comes from social media and PPC campaigns via their website and theyare in the process of building a new website from scratch.
Job Role
You will play an important role in monitoring and making change to Google adwords and PPC campaigns.
As a Digital Marketing Apprentice your main role and responsibilities will include:
Brainstorming new and creative ideas
Innovating and presenting new digital / offline strategies
Driving traffic to company pages
Uploading content to the website
Developing engaging online content including videos, graphics, and blogs
Measuring and reporting performance of digital marketing campaigns/content and assess against goals, using relevant sites such as Google Analytics
Keeping abreast of new social media sites, technologies, and digital marketing trends; implementing these new technologies in developing campaigns
Identifying trends and insights, and optimising content, techniques, spend and performance based on the insights
Support content producers to create optimized product listings on the E-commerce website that drive high visibility in organic search for consumer brands
Assist in producing written content to drive customer understanding and sales conversion
Ensuring that all product categories are SEO/user friendly and that all the URLS are correct
Ensuring all key and relevant content is accessible and correct, based on the requirements of the channel
Ensuring our content conforms to the brand's and customer's standards
Evaluate traffic and sales data to improve the effectiveness of content
Throughout the duration of the apprenticeship, you will receive training through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications yougain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable, giving you the best possible start in your professional career within the marketing sector.

**Skills Required**:
Good design and content writing skills required
Excellent communication and interpersonal skills
Good IT skills, in particular E-commerce, social media, and photo and video editing skills
Analytical and numerical
Good photo and video editing skills
Good understanding and use of Google Analytics, Google Keyword planner, and other SEO Tools
Good understanding of customer deliverables and the impact of failure / cost of poor quality
Excellent writing skills with an aptitude for punctuation and grammar
Ability to communicate well - both written and verbally
Good planning skills and able to meet targets and meet deadlines
Excellent attention to detail

**Personal Qualities**:
Creative flair
Quick learner
Proven ability to work well within a team and independently
Proven record of good attendance and flexibility
Positive energy and enthusiasm to succeed
Ability to adapt to frequent change and a high-pressure environment
Outstanding loyalty and commitment to the business
Energetic and willing to learn about Digital Marketing with the desire to pursue this as a career
Highly motivated and a desire to be the best