Digital Marketing Apprentice

**_“Could you be a Digital Marketing apprentice and help a school drive their digital presence?_**

By choosing Primary Goal as your training provider not only will you be learning whilst you're earning you will also be keeping up to date with the latest digital marketing trends and insights.

You will work towards:

- Principles of coding
- Marketing Principles
- Google Analytics IQ

**About the company**:
We are recruiting on behalf of a multiple-academy trust academy trust consisting of four secondary schools and five primary schools and have been educating children and young people since 1876.
Our moral imperative at that time was to ensure that every child in our care received the best possible education in order to make the best start in life. That moral imperative remains today, underpinned by ethos of working together and our values of being ambitious, always growing and contributing to the world as global citizens.
In a complex world, we need our children and young people to be as well equipped for their future as possible so that they can flourish. We will support them to become compelling individuals so that by the time they leave us they will have experienced a range of opportunities that not only build their mind but also build their character.

This role will include occasional travel to other schools across the multi-academy trust.

**As part of this opportunity, duties include**:

- Collaborate with the team to develop and implement digital marketing campaigns that align with the company's overall ambitions, image, and marketing strategy.
- Manage and create content for the company's website, including blog posts, landing pages, and other website pages.
- Create, photograph, video and manage social media content and campaigns across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn and TikTok, taking responsibility for the management of these platforms also.
- Monitor and analyse website and social media analytics to measure the effectiveness of digital marketing campaigns and adjust strategies accordingly.
- Stay up to date with industry trends and best practices in digital marketing and content, and make recommendations to improve the company's digital marketing efforts.
- Interpret and follow; latest developments in digital media technologies and trends, marketing briefs and plan, company designed customer standards

**As a Primary Goal apprentice, you will have access to**:

- Blended learning programme with a mix of flipped learning content and live sessions
- Live sessions delivered by digital experts at 24+ Academy
- Level 3 Digital Marketer apprenticeship standard
- Access to e-learning training materials and online webinars
- Monthly work-based coaches visits and competency checks
- 9 am - 5 pm Support desk for all support

Being part of the Primary Goal community will give apprentices access to a range of other apprentices (with varying levels of experience) who can share good practice and offer suggestions and support. Our apprentices love being able to help each other

Apprentices will have access to specialist industry partners on hand to provide advice and support, access to resources and themed training days.

This is a great opportunity for you to develop skills that will be perfect for a career in technology.

**We are looking for someone who**:

- A strong passion for digital marketing and an eagerness to learn.
- A proven track record of growing a brand/person on social media platforms and increasing followers and viewers.
- Excellent writing and communication skills
- Experience with social media platforms such as Facebook, Twitter, Instagram, LinkedIn and TikTok
- Basic knowledge of website design and development, content management systems, and search engine optimization (SEO)
- Photography and videography skills
- Artistic and creative flair.
- Ability to work independently and collaboratively as part of a team.
- Excellent time management and organisational skills
- Is a person with the upmost integrity.
- Willing to occasionally travel to other schools across the multi-academy trust

**Desired Qualifications**:

- A Digital Marketing apprentice is not expected to have undergone any formal training or hold qualifications for this role but some informal learning relevant to the role is essential.
- Study towards and achieve the Digital Marketer apprenticeship standard
- Level 2 Functional Skills English and Maths or equivalent Grade C/ 4 or above.

**Hours**:
35 Hours per week.

**Salary**:
£20,673

**Employee Benefits**:

- Talent development opportunities
- Haberdashers advantage
- Offering flexible working
- Pensions
- Supporting health and wellbeing
- Perks and discounts through Perkbox
- Season ticket travel loans and Ride2ork scheme
- Computer Loan Scheme and Microsoft Office
- Discounts

**Duration**:
18 month apprenticeship programme

**Future Prospects**:
As a Digital Marketing Apprentice, you will have the opportunity to be a part of th