Digital Specialist

2 days ago

Belfast, United Kingdom Whytematter Full time

We’re looking for an innovative and proactive **Digital Specialist**to join our dynamic Digital Marketing team. This role focuses on managing **Google, Bing, and Facebook advertising campaigns** for a range of **eCommerce clients** across diverse industries and international markets.

As part of the team, you’ll play a key role in developing and implementing **effective digital marketing strategies**, driving performance, and delivering measurable results. You’ll collaborate closely with consultants and internal teams to provide exceptional client account management, project delivery, and strategic insights.

**Key Responsibilities**:
Manage client **Google, Bing, and Facebook Advertising** accounts, delivering strong ROI across **Search, Shopping, and Display campaigns**.

Ensure clients maximise value from digital marketing and conversion optimisation strategies.

Liaise with clients, attend meetings, and present campaign performance updates.

Translate client goals into impactful **digital marketing strategies and actionable plans**.

Conduct keyword and audience research, competitor analysis, and channel performance reporting.

Support the wider team in developing and executing comprehensive digital strategies.

Collaborate on **conversion rate optimisation (CRO)** initiatives and eCommerce growth projects.

Provide client support, advice, and training as needed.

Stay up to date with the latest industry trends, technologies, and best practices in **paid media and eCommerce**.

Contribute to the improvement of internal processes and explore new tools to enhance client success and team efficiency.

**Essential Skills & Experience**:
Proven experience managing **Google Ads, Bing Ads, and Social Media advertising campaigns**.

Strong time management and organisational abilities.

Excellent written and verbal communication skills.

Demonstrated creativity, initiative, and problem-solving skills.

Collaborative team player with a proactive attitude.

Awareness of emerging **digital marketing and eCommerce** technologies.

Proficient in **Excel** and online productivity tools.

Analytical mindset with both quantitative and qualitative problem-solving skills.

**Desirable Skills**:
**Google Ads** and **Bing Ads certifications**.

**Facebook Blueprint certification**.

2+ years of professional experience in **eCommerce, retail, digital marketing, or communications**.

Familiarity with **Google Workspace** and related productivity tools.

**What We Offer**:
A fast-paced, **agile environment** with exciting challenges and growth opportunities.

Friendly, innovative, and supportive workplace culture.

**Flexible working hours** and a **hybrid model** (remote and in-office).

Competitive **salary**, **bonuses**, **pension**, and **private healthcare**.

The opportunity to join a rapidly evolving business at a pivotal time.

**Free on-site parking.**

**If you are interested in this role, please click the APPLY button or alternatively, phone Kirsty on 07715582743.

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