Art Director

**Job title: Digital Art Director**

**Type: Permanent - Full-Time**

**Location: Hybrid - London, UK**

**Introduction**

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris.

**Why the Job Exists**

To raise the level of creativity and standard of quality across the breadth of work for Greenpark, always delivering on our core proposition of being ‘**a performance driven content leader’**.

**The Role**

We are seeking a talented and experienced Digital Art Director to join our dynamic team at Greenpark. As a Digital Art Director, you will play an important role in crafting visually stunning and innovative digital experiences for our diverse range of clients, spanning beauty, lifestyle, and food industries. Your expertise, coupled with your in-depth knowledge of UX and UI design, will be instrumental in delivering captivating campaigns and exceptional client content.

The following are the roles and responsibilities you would be expected to undertake:
**Overview of the Role**
- To pitch creative solutions in response to marketing strategies
- Develop creative design concepts - You will be responsible for developing innovative and creative design concepts that align with the brand's overall messaging and goals.
- Designing for social media - You will be responsible for designing social media content such as graphics, videos, and animations that align with the brand's social media strategy.
- **Art Direction **Lead and guide the creative team in conceptualizing and executing digital campaigns for video and stills. Develop cohesive and compelling visual narratives that align with the brand's identity and resonate with the target audience.
- **Client Collaboration** Collaborate closely with account managers and clients to understand project objectives, brand guidelines, and target audience insights. Conduct effective client-facing presentations to articulate design concepts and solutions.
- **Digital Design** Demonstrate proficiency in digital design tools to produce visually striking and pixel-perfect artwork. Creating for multiple platforms - Socials, HTML and Digital Advertising.
- **Campaign Ideation** Generate innovative and strategic ideas for digital campaigns that push creative boundaries and achieve client objectives. Translate concepts into actionable design deliverables.
- **Artistic Expertise** Exhibit a keen eye for detail and aesthetics, particularly in the beauty, lifestyle, and food industries. Leverage your industry-specific knowledge to elevate the quality and impact of the designs.
- **Brand Alignment** Ensure that all creative outputs align with the brand's identity, tone, and messaging, while still offering fresh and exciting creative solutions.
- **Project Management** Manage multiple projects simultaneously, meeting deadlines without compromising on design excellence. (with the support of the Delivery team)
- **Design Technology** A keen eye on upcoming trends in the design world with a hunger to improve ways of working and the attitude towards emerging new tech with excitement to gather a well-informed opinion and how it can help the team.

**Key Skills**
- Minimum 10 years of experience as a Digital Art Director or a similar role,

with a strong portfolio showcasing your expertise in art direction for video and stills, particularly in the beauty, lifestyle, and food sectors.
- Proficiency in user experience and user interface design, with a deep understanding of best practices and current industry trends.
- Strong knowledge of digital design tools such as Adobe Creative Suite (Photoshop, Illustrator, After effect) & Figma
- A comfortable knowledge if Microsoft Powerpoint or Google Sheets to create engaging client facing decks.
- Demonstrated ability to generate creative and strategic ideas for digital campaigns that align with brand objectives and resonate with the target audience.
- Excellent communication and presentation skills, with experience in effectively presenting design concepts and solutions to clients.
- Ability to lead and inspire a te