Campaign Analyst

4 days ago

London, United Kingdom Harnham Full time

**CAMPAIGN ANALYST**

**UP TO £65,000**

**LONDON**

Harnham is working with a Leading Marketing Services provider on a Campaign Analyst role. This person will need experience with a CRM tool such as Pega or Salesforce, but are open to other tools, they will also need exposure to one of SQL, SAS, R or Python.The role pays up to £50,000 and will be London based with flexible working available.

**THE ROLE**:
The Campaign Analyst will have the following responsibilities:

- Developing a decisioning strategy and plan, aligned to stakeholder objectives, to drive business performance and make improvements to the overall customer experience
- Consulting and advising on contact strategy from within a scrum setting
- Ensuring customer contact is measurable and track commercial impact and design self-serve Tableau dashboards for stakeholders
- Understanding and using complex data sources, turning these into meaningful and actionable information, enabling next best action proposition development and quantifying the business impact
- Responsible for the design of Pega supported Omnichannel always on client communication journeys
- Coaching and developing less experienced colleagues and delivering through others as necessary with a range of analytical tools
- Responsible for the utilisation of propensity and CLV for targeting. Utilising segmentation for tailored messaging

**YOUR SKILLS AND EXPERIENCE**:
The perfect Campaign Analyst will have the following skills and experience:

- Good understanding of analytical /database querying software such as SQL/SAS, R and Python
- A track record of influencing change through the use of innovative ideas and effective stakeholder management across a business
- Evidence of being analytical and able to conduct train of thought analysis to help support business strategy
- Experience of coaching and developing less experienced colleagues
- Hands on experience with tools such as Salesforce or Dotdigital

**THE BENEFITS**:
The successful Campaign Analyst will receive a salary of up to £50,000 with an extensive benefits package. Further to this, this is an excellent opportunity to join a growing, collaborative environment giving the ability to have a large impact on the company.

**HOW TO APPLY**:

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