Global Programmatic Account Director

**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Our values:
Driven by detail - We’re obsessed with every detail. The insight we gather helps us solve complex challenges and transform our clients’ businesses. It’s our job to know the detail so we can make our clients’ lives better.

The inventive spirit - This spirit is what sets our people apart from others in the industry. Our desire to find, create and develop new approaches and platforms to transform our clients’ businesses is where the magic happens.

Never give up - We’re our clients’ partners. So their goals become our goals. We do everything we can to not just meet those goals, but surpass them.

Our personality:
Positive - We look for opportunities and celebrate solutions - we’re the type of people that make things happen.

Straight Talking - We put growth first and focus on the end result. This means keeping it simple and being confident in our insight.

In it together - We’re natural collaborators. We seamlessly work together - with our own brilliant specialists and with our external partners - to deliver better results for our clients.

This role will be split between two newly created Programmatic & YouTube Hubs for TikTok & Al’Ula.

This person will be responsible for the output, quality, process, training & strategy of our programmatic hub teams. The team is split across London & India and will support with all facets of strategy, planning, activation & insightful reporting. As a primarypoint of contact for clients’ central marketing teams as well as local Publicis teams, the director will be responsible for ensuring that excellent service is upheld and campaigns are faultlessly executed.

The TikTok Hub currently supports both European and MENA markets and has traditionally been focused on YT & Social channels. The director will be there to develop and grow an ambition to support more programmatic OLV campaigns, while delivering planningexcellence on YT.

The remit for TikTok will include high profile campaigns and time sensitive activations, so good communication, excellent organisation and strong attention to detail are key.

The Programmatic Account Director will deliver on four key objectives:
1. Strategic Thought Leadership

Work with Head of department and account strategy teams to devise, implement and deliver YouTube strategy & OLV. Drive innovation and constantly refine strategic approach by designing a measurement roadmap, executing test & learns, running alpha/betas andsecuring agency or category firsts. Responsible for client education of all channel/market developments.

2. Drive Outstanding Performance

Oversees high standard of campaign effectiveness. Accountable for the learning and development of all direct and indirect reports and continually coaches team on performance, driving accountability to enable faultless client service.

3. Account Growth & Maturity

Grows and develops accounts in their remit, consistently increasing spend and platform/product/technology adoption.

4. Build a Centre of Excellence

Achieves in depth understanding of client business objectives and priorities and how to achieve them. Designs better ways of working to achieve client aims/ satisfaction/ targets. Identifies, devises and utilizes quality processes, initiatives and tools,resulting in a consistent and efficient approach.

Team/Department Profile:
Zenith has set up a dedicated programmatic team which sits within Zenith Performance. The team is there to support with all aspect of the programmatic service layer, from strategy and planning to activation and reporting. While the team is involved in thecampaign activation for a selection of high profile Zenith clients, the team is not solely confined to campaign activation and planning. There is a growing need for project based support of a longer and more strategic nature across a number of industry topics(traditional & emerging).

**Responsibilities**:

- Clear and timely communication with clients and other members of the team
- Ensure client strategy is followed and day to day campaign planning is in line with wider client business goals.
- Ensure activation of client activity YouTube runs according to plan and free of errors.
- Provide support for your team as well as opportunities for development and learning. Have one to one career development catch ups with direct reports and manage the appraisal process.
- Define and develop your team organizational approach, implement and develop efficient standard processes across the team to streamline tasks.
- Champion best practice and produce at least one case study worthy piece of work per quarter.