Regional Marketing Manager

**Company Description** Grosvenor is the leading Casino operator in the UK and our venues offer the very best quality gaming and leisure experience in an environment committed to safer gambling. We aim to excite and entertain all our customers giving them a memorable experiencethey will want to return for.
Our casinos are an exciting and rewarding place to work with roles across all aspects of gaming and customer service with opportunities to develop your existing skills and learn new ones. If you want to build a career in casinos that’s fine with us; as thelargest operator in the UK, we have lots of opportunity and structured development programmes.
At Grosvenor we are a 24/7 operation committed to safer gambling for our customers and building and inclusive, diverse and engaged team.

**Job Description** As the Regional Marketing Manager, you will work alongside the Head of Revenue to manage the implementation of the national marketing strategy at a local level.

You will also offer a 360 marketing consultancy to our local casinos. Working with the Head of Revenue you will understand the national revenue strategy and ensure that central campaigns are executed perfectly at a local level.

This opportunity is field based with regional responsibility, you will require a full driving licence.

**Responsibilities include:**
- Working with the general managers to develop local marketing plans which bring their venue propositions to life, meet their local challenges and drive towards specific venue targets.
- Engaging with approved suppliers and agencies to seek and resources materials that you require.
- Ensuring all venue plans are created in a clear and consistent way across venues and clear ROI analysis is undertaken on local promotions so that success can be confidently shared and activity replicated across venues.
- Working closely with the central marketing team to understand the wider brand strategy and ensure that local activity supports and ladders up to central brand goals.
- Taking ownership of ensuring that the brand standards live at a local level across all channels including in venue and social media channels.
- Building close relationships with the full marketing team to understand the national marketing calendar and ensure its clearly understood and implemented at a local level.
- Representing the marketing team at club level to ensure our operational teams are excited and aligned with the brand vision and understand the direction of travel.
- Making the Brand ‘come alive ‘by being the brand champion and guardian in club.

**Qualifications**:

- Experience of leading and implementing a retail marketing strategy.
- Ability to influence and manage key stakeholders.
- Proven ability to lead and develop a team.
- Worked in innovative brand team and have clear evidence of delivering success.
- Understanding and knowledge of retail marketing.
- Knowledge of leisure and gaming sector an advantage.
- Experience in customer led environment essential.
- Evidence they can drive and deliver change.
- Experience in creating, implementing and measuring retail marketing programmes.
- Deep understanding of retail channel environment.
- Implemented, developed and understood ROI analysis.
- Experience of managing a marketing budget.
- Marketing qualification helpful but not essential

**Additional Information**:

- Proven retail marketing innovator with a track record of creating and delivering a strategy for a customer driven business.
- An excellent communicator across all levels within the organization.
- Excellent analytical skills.
- Desire to make a difference.
- High energy and ability to drive innovation.
- Ability to energise people through integrity, strength of vision and dynamism.
- Ability to influence stakeholders at all levels of the organization.
- Ability to maintain effective work performance when dealing with stressful and demanding situations - resilient and effective under pressure.
- Experience of managing projects and delivering on time and to budget.
- Full driving license.
- Able to travel (by car) within the Grosvenor Estate - this will involve over-night stays.
- Ability to deputise for Line Manager in key events/meetings where appropriate.