Digital Communications Officer

**SOUTH WALES FIRE AND RESCUE SERVICE**JOB DESCRIPTION**

**Department**

Service Performance & Communications

**Post**

Digital Communications Officer

**Post No**

503084

**Grade**

8

**Location**

Fire and Rescue Service Headquarters, Llantrisant

**Responsible to**

Lead Digital Communications Officer

**This job description refers to the main purpose and responsibilities of the post. It does not**necessarily list in detail all of the tasks required to carry out these responsibilities. This job**description will be reviewed as and when necessary to ensure that it meets the Service’s**business requirements.**

**MAIN PURPOSE OF THE POST**
To support the Lead Digital Communications Officer in developing and maintaining the

organisation’s website, intranet, social media platforms and digital communications and all

related content, in order to promote the Service’s objectives and corporate aims to

appropriate audiences and ensure that a professional image is maintained at all times. The

post holder will be expected to work dynamically and working some evening/weekend hours

will be required in order to effectively deliver the duties and responsibilities outlined within

this job description.

**DUTIES AND RESPONSIBILITIES**:
1. To support the Lead Digital Communications Officer in developing an integrated digital

and standard communications approach including website, intranet, social media and

general digital communications.

2. To design and maintain webpages on both the organisation’s website and intranet.

3. To develop, edit and publish content for the organisation’s website, intranet, social media

and any other digital platforms.

4. To provide any required project support during the design, development, implementation,

maintenance and review of the organisation’s website, intranet and any other digital

communication platforms.

5. To liaise with internal departments to collate and coordinate content for external use via

the website, social media and digital platforms.

6. To support the Lead Digital Communications Officer in developing, reviewing and

implementing digital communications plans for related campaign activity in collaboration

with Media & Communications team members, to maintain brand and message

consistency.

7. To provide colleagues with guidance, advice and training around best practice in relation

to drafting digital content and to provide editing support where required, to ensure that

Service style and brand guidelines are maintained.

8. To provide colleagues with guidance, advice and training around how to effectively use

social media.

9. To use analytical tools and insights to monitor and provide campaign evaluation on digital

platforms, as well as the website, in relation to visitor traffic, activity, reach and impact.

10. To work with the team’s graphic designers and Multimedia Development & Support Officer

to produce relevant digital content for campaigns, as well as proactive digital-only activity.

11. To support the Lead Digital Communications Officer with the technical aspects of running

the Service’s website, intranet and digital platforms.

12. To support the Lead Digital Communications Officer with monitoring, maintaining,

updating and continually improving of the Service website including arranging Welsh

translation of content accordingly. Monitor regularly to ensure professional and consistent

public face.

13. To undertake market analysis to identify trends, technologies and developments in user

experience, in order to develop the Service’s digital presence.

14. Reviewing and developing user journeys across the Service’s website, intranet, social

media outlets and online sites.

15. Identifying and problem solving issues with the Service’s website, intranet and online sites.

16. To support the Lead Digital Communications Officer with the planning, development and

implementation of multimedia projects for use across the Service’s website and digital

platforms

17. To maintain contact and act as liaison for the Service with suppliers and other

organisations who currently use the same products as we do.

18. General and team:
18.1. Providing press office cover when required and monitoring the Vision BOSS system

to provide information to the media as well as to develop proactive digital content in

relation to incidents

18.2. Liaising with the Statistics and Risk team to discuss potential figures that could lead

into proactive digital content.

19. Responsible for attending and participating in meetings, seminars, and the like, as

required and to represent the Service on any relevant user groups.

20. Any other duties commensurate with the post and grade.

**STANDARD SERVICE REQUIREMENTS**

1. To attend in-house and external training courses as required.

2. To undertake in addition to the above duties and responsibilities such additional duties

as may result from time to time from changing circumstances, but