PPC Specialist

**OVERALL SUMMARY**

Join the Close Brothers Asset Finance & Leasing (CBAFL) Marketing Team where you will be predominantly focused on a reporting capacity. Undertaking keyword searches, analysing our campaigns to assess potential improvements, reviewing budgets and assessing where monies could be spent most efficiently per campaign.

This is a specialist digital B2B role, with a strong focus on results. You will be responsible for driving traffic to the various websites and generating leads using PPC advertising on search engines, social media and other channels.

**RESPONSIBILITIES**
- Keyword and Competitor research and analysis to find new efficient ways of generating leads.
- Assist in the delivery of the digital marketing strategy across CBAFL, with a focus on enticing new leads.
- Create copy for ads and website landing pages for all PPC campaigns.
- Quality Score analysis.
- Assist with website reporting including traffic and enquiries made via PPC activity.
- Manage A/B tests with PPC ads.
- Work closely with our external agencies and internal teams to ensure campaigns and websites are running efficiently with a positive ROI.
- Manage, monitor and report on PPC campaigns across various channels.
- Keep abreast of technological and other relevant digital developments and make recommendations to the business where appropriate.

**Risk & Compliance**
- Ensure all Governance and Compliance requirements are adhered to and all reporting and reviewing activities required by the Regulatory Bodies are carried out to the standards required.

**WE WOULD LOVE TO HEAR FROM YOU IF**:

- You have hands on experience overseeing PPC campaigns as part of a wider Digital Marketing function.
- You possess strong communication skills, both written and verbal with ability to adapt communication style when required.
- You're a strong team player with the ability to build strong and effective working relationships.
- You have proven ability to manage and prioritise requests working to tight timescales, whilst maintaining quality.
- You have basic SEO knowledge.
- You are able to report on campaign results using data from various sources.
- You possess experience of the following systems:

- **Google tools**
- Google Analytics
- Google Ads
- Google Search Console
- Google My Business
- **Social Media**
- Facebook
- X / Twitter
- LinkedIn
- Instagram.

**Not essential, but it would be great if you have experience in using the following systems**:

- **CRM/Automation tools**
- Analytics Studio
- Marketing Cloud / Pardot
- Salesforce
- **Social Media**
- Spotify.
- Youtube.

**ABOUT US**
- For roles offering hybrid working:_ At Close Brothers we support employees to balance their work life priorities and in this role you will be able to enjoy a mixture of hybrid working.

Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. At Close Brothers we provide financial support and advice to small businesses and individuals in the UK. Our purpose is to help the people and businesses of Britain thrive over the long term.

**To find out more about life at Close Brothers**:
**To find out more about our benefits**:
**To find out more about our commitment to creating an inclusive environment**:
Our Responsibility - Diversity and inclusion ¦ Close Brothers Group

LI-TW1 #LI-hybrid #LI-CBAFL

**The Company**

Founded in 1987 Close Brothers Asset Finance has grown and expanded, and now has multiple offices across the UK including our head office in Wimbledon, as well as offices in Chester, Burton, Glasgow, Sidcup and Manchester.

We remain focused on markets and services we know and understand. We have developed long-term relationships with our customers to fully understand their intricate business operations in order to support their long-term growth.

We remain committed to our traditional values of service, expertise and relationships alongside teamwork, integrity and prudence, to help the people and business of Britain thrive over the long term.

**Inclusion**

**The Benefits**

**Private medical**

**Discounted health checks**

**Stakeholder pension contribution**

**Gym discounts**

**Cycle to work scheme**

**Save As You Earn scheme**

**Purchase additional holiday**

**Charity & Sustainable work**

At Close Brothers, we are dedicated to helping the charities that matter most to our employees. Our donations continue to increase year on year thanks to our fundraising efforts and matched giving schemes to our employees’ favourite charities. We continue to seek out new ways to give as a group and to help employees who give their valuable time and money to causes close to them.

To find out more detail please follow the link below:
Sustainability is fundamental to our purpose, and we recognise that to help the people and businesses of Britain thrive over the long term, we also have a responsibility to help address the social, economic and environment