Senior Marketing Analyst

2 weeks ago

Kentish Town, United Kingdom The Rank Group Full time

**Company Description** The Rank Group is growing rapidly within both our Venues and Digital businesses. If you’re not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino. We have most recently acquired Stride Gaming, which,together with our existing Digital business, forms Rank Interactive.

We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, whichworks closely to support our Customer-facing teams.

**Job Description** Supporting marketing performance team to measure ROI on marketing spend and optimise performance, measuring marketing efficiencies and supporting analysis on bonus management

Translates behavioural and transactional data into key insights and business deliverables.

To deliver proactive insights, and find frictions points and areas of opportunities
- Measure results and show key trends
- Identify causal impact and attribution
- Analyse experiments
- Model and predict future performance of prospects, customers, products or services

Interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis, and pro-actively provide insight on underlying trends and drivers

Provide data driven answers to business questions on promotional effectiveness and marketing initiatives

Create weekly and monthly actionable summaries of key trends and drivers across the digital operation, that go deeper than dashboard reports

Carry out deep dive analyses on our customers and their activity, and elicit key trends to communicate to marketers and product owners

Build visualizations and dashboards that deliver actionable insights in a self
- service manner (tell stories with data)

Forming close working relationships with relevant stakeholders (Marketing and commercial teams) to provide proactive analysis and support business decisions

**Qualifications**:

- Degree in mathematics, statistics, data science modelling, business or economics (or similar)
- Ability to create high level presentations of analytical work
- Ability to translate complex analysis for non-technical audiences
- Strong quantitative analytical skills are essential as is proficiency within SQL (other languages an advantage)
- Basic foundation in modelling (e.g. cluster analysis, decision trees, regression, propensity modelling, Bayesian)
- Experience in data visualization tools, with skills in PowerBI preferable

**Additional Information** To find out more information, follow us over on LinkedIn

Rank Group & Rank Interactive

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