Internal Communications Specialist

5 days ago


Basingstoke, United Kingdom The AA Full time

**Company Description/ Business Unit**:
**Job Title**: Internal Communications Specialist
**Location**: Basingstoke - Hybrid - Three Days in Office
**Employment Type**: Permanent
**Hours**: Monday-Friday

**AA Summary**

Think the AA is just about roadside assistance? Think again

As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team. **Ready to join us?**

LI-EJ1 #LI-Hybrid

**This is the job**:
As our Internal Communications Specialist, you’ll be at the heart of how we engage our Road Operations team, helping to shape and deliver the internal communications strategy, with a focus on our frontline colleagues. You’ll work closely with leaders to ensure our people are informed, inspired, and engaged on our business priorities.

This is a strategic and operational role, where you’ll lead storytelling, comms planning and delivery, and measurement, bringing our vision to life across a diverse and mobile workforce.

**What will I be doing?**:

- Owning the development and delivery of internal communications plans aligned to AA’s strategic goals
- Advising stakeholders and leadership teams on communication best practices
- Translating business priorities into compelling narratives for frontline colleagues
- Planning and delivering high-impact campaigns and events (e.g. AA Awards, roadshows, leadership events)
- Measuring communication effectiveness and identifying opportunities to improve engagement
- Collaborating with wider teams to ensure consistency and alignment

**What do I need?**:

- Experience in delivering communications for large, dispersed teams
- Passion for connecting people to purpose and driving cultural alignment, with strong understanding of audience segmentation and channel strategy
- Proven experience in strategic internal communications, ideally in operational, retail, or field-based environments
- Strong stakeholder management skills, including experience advising senior leaders
- Excellent copywriting and storytelling ability, with a focus on clarity and impact
- Ability to manage multiple priorities in a fast-paced environment
- Experience engaging remote and frontline colleagues
- Proficiency with tools like Outlook, Excel, Teams, SharePoint, Viva Engage, Poppulo, and Stream

**Additional information**:
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme, a 24/7 remote GP service for you and your family

Plus, so much more



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