Customer Marketing Executive

**No Agency Contact**

**Ian Macleod Distillers Ltd‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’**

Thanks for your interest in this opportunity with Ian Macleod Distillers. We own some exquisite brands such as Glengoyne, Tamdhu, Smokehead, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company internet pages, immerse yourself in our colourful history and sample the details of our brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod**_Setting the scene _**

We are Ian Macleod Distillers (IMD), a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally. We are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of our exquisite portfolio. _Crafting Spirits With Passion_, is what we do bestnot only are we brand builders, but we are also producers, distributors and suppliers in B2B and B2C channels. We are a brand led, successful family business with our spirits (people and brands), at our very core. Driven by passion, enthusiasm and solid business values, we are a business you will want to take a look at**_Our opportunity _**

We currently have a fantastic opportunity for a **Customer Marketing Executive (Travel Retail)** to join our established **Global Travel Retail (GTR) **team. This role will report to our **Marketing and Business Development Manager (Travel Retail)** however, it will also support the wider GTR team across various projects and day to day activities.

We have included the full job profile below which will give you additional insight into this opportunity.**_Next steps _**

Once you have read the role profile outlined below, if you feel you have all the skills and experiences that we are looking for, combined with a positive attitude, then we would love to hear from you- Proudly supporting the #OpenToWork movement._
- Ian Macleod Distillers (IMD) are proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. In our individual IMD way, we endeavour to follow best practice to help shape our commitment to wider social responsibility and industry standards. We are advocates of promoting responsible selling and consumption of alcohol._

**ROLE SUMMARY**

The role will support the GTR Marketing Manager on trade marketing across the channel which will drive visibility, awareness, trial and sales of our brands. This role will also support the Marketing Manager with the development and implementation of the GTR brand strategies. The second key element of the role will be to manage brand education for all accounts outside of WDFG UK. The third element of the role will be supporting the Marketing Manager, GTR Director and the Regional Sales Managers with specific and varied project work across all global markets. One of these key projects will be to take ownership of the day-to-day management of the Edinburgh Gin Bar at Plaza Premium Lounge in Edinburgh Airport.

**ROLE DESCRIPTION**

**Responsibilities**

**Key Day to Day Activities
**Trade Marketing - 50%**
- Work closely with the Marketing Manager to review and update our GTR brand strategies, working in close conjunction with the brand leads
- Assist with design, sign off with Brands, execution and review of key activations
- As above for visibility
- Day to day management of design and creative agencies
- Development of GTR specific assets i.e. photography / POS
- Organising of trade shows (i.e. stock, stand design, events)
- Assisting with Trade PR, working to create releases with Lime / agree sign off with Brands
- Development of presentations - corporate / customer / brand
- Manage all details of customer visits
- Develop of digital assets for key customers, plus review of key customers’ websites

**Training out with WDFG UK - 20%**
- Develop an annual training plan, linking with all BDMs to determine priority outlets
- Agree specific content and approach ref online or in person
- Co-ordinate with Store Managers plus key contacts ref their availability and their team’s availability
- If online training - organise tasting packs to be made up and sent out to attendees in advance of these virtual sessions if appropriate
- Work closely with Brand Homes and Brand Ambassadorial team to enlist support where possible and ensure “Best in Class” training structure
- Names of attendees - develop database (if possible) of attendees for further communications; consider ‘IMD Ambassadors Club’ etc
- Compile a monthly training report on products / brands covered, number of attendees, key questions to feedback on etc
- Creation of customer specific presentations for Account Managers

**Project work (supporting the team) - 30%**
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